Agents of Change: Rethinking Insurance Agency Marketing
| Author | : | |
| Rating | : | 4.80 (575 Votes) |
| Asin | : | B072WB8MF2 |
| Format Type | : | |
| Number of Pages | : | 156 Pages |
| Publish Date | : | 2013-02-24 |
| Language | : | English |
DESCRIPTION:
During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. The discoveries of fictional agency owner, Jim, and his team are factual and footnoted, and matching results from his activities can be found in hundreds of individual successes that Ag
An enjoyable read. It has everything from personal experience Brian Cook An enjoyable read. It has everything from personal experience, step-by-step discoveries and solutions conveyed through a fictional story that really helps you grasp the concepts being taught throughout the book's lessons.. Dan Chadwell said Not only a great read, it's a must read and an investment. It's simple, read this book and breakaway from the pack. This book will show you how to out market and out maneuver your competition. Not only a great read, it's a must read and an investment into your business.. "Great book with step-by-step details." according to Brian Kaskavalciyan. Wow, this book is packed with information. I love the format taking us through the day to day of a struggling to get by insurance agent, then how that insurance agent transforms his business and his life by better marketing. This book is a must read if you are in today's hyper-competitive insurance agency business.