Authenticity: What Consumers Really Want
| Author | : | |
| Rating | : | 4.67 (715 Votes) |
| Asin | : | B00UJZPFME |
| Format Type | : | |
| Number of Pages | : | 132 Pages |
| Publish Date | : | 2016-08-19 |
| Language | : | English |
DESCRIPTION:
Authenticity: What consumers really want Myung According to this book, today consumers want authentic experiences in memorable events that engage them in an inherently personal way such as being real, original, genuine, sincere, and deliberately and sensationally staged experiences. I really liked the ideas of authentic experiences in this book.. An Even Deeper Dive into the Experience Economy Shareef Mahdavi Having read and marked up their first book multiple times, what I've come to appreciate is the depth of thinking by Pine and Gilmore. Their view takes time to absorb and apply and is much richer than the typical business text. This one's a far cry from books like "Who Moved My Cheese?"Written much like a textbook, "Authenticity" is full of insights and pearls that will take us a long time to unpack. The journey picks up right where EE left off and takes us down the path of understanding how consumers make decisions in the Experience Economy. I've already dog-eared and marked up many pages and am finding that the footno. Create Authentic Value Kim C. Korn This truly is a tour de force that deserves the potent descriptors of "groundbreaking" and "defining a management discipline."This may be a challenging read, not due to the writing per se, but because of the newness and depth of the subject. Gilmore and Pine's take on authenticity is novel enough that the reader may not have the mental hooks in their management theory framework to immediately hang the new ideas. But this is exactly what I would expect from the definition of a new management discipline.The book builds the case for authenticity as a dominate consumer sensibility. From there, the construct framing the rea
Everything that forms a company's identity—from its name and practices to its product details—affects consumers' perceptions of its authenticity. The book's bullet points, charts and matrices add to the tangle, as the authors' early advice (your business offerings must get real) becomes a demand for furrowed-brow soul-searching. Still, the prose is snappy and conversational, and the book is densely packed with insights and provocations, and may inspire some executives to consider how consumers see their company. . The argument is unexpected and perhaps brilliant—yet rather confusing, since most of Authenticity argues that businesses should strive to not only appear authentic but to be so. From Publishers Weekly This eye-opening but muddled volume tells companies to rema
Disingenuous. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Gilmore and B. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Phony. They would rather buy something real from som
James Gilmore and Joseph Pine are co-founders of Strategic Horizons LLP, a 'thinking studio' that combines the best of consulting firms, think tanks, and acting workshops to help companies design all-new say of adding value to their economic offerings. Together they authored the bestseller, The Experience Econo