Beer School: Bottling Success at the Brooklyn Brewery
| Author | : | |
| Rating | : | 4.54 (861 Votes) |
| Asin | : | 0470068671 |
| Format Type | : | paperback |
| Number of Pages | : | 306 Pages |
| Publish Date | : | 2013-06-07 |
| Language | : | English |
DESCRIPTION:
It helps the story immeasurably that beer is a more colorful subject than, say, spreadsheet software, a fact that gets the reader past the inevitable chapter on financing. But this account serves up more than the usual suds and foam—its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive. In fact, the authors, foreign correspondent Hindy and banker Potter, decided to found their New York brewery, now 17 years in bus
More enjoyable than brewing up a buisness I really enjoyed the style of writing. Steve and Tom each bring unique perspectives to the book. I like how they wove their story in with business practices. Compared to Sam's story dogfish head his story got lost in a lot of discussion on branding and marketing, which was great info but harder to read through. Tom and Steve do a better job weaving the story into an enjoyable, forward moving narrative. This book gives a great look into how the Brooklyn Brewery was built and its interesting offshoot into distribution. It also really emphasizes future long term strategy and did a great job explaining various financing options and there imp. Raspsu1 said Great read even if starting a business that's not a brewery!. I'm about half way through this book and I'm really enjoying it. I'm finding that this book would be a great read for anyone starting a business, not just a brewery. The speak is open entrepreneur language in most cases and not just about a brewery.I like how they go through the struggles of starting a business and then their grade themselves on how they did. They seem to be pretty honest with their grading system and talk about what they could have done differently.I enjoy how they take turns writing sections. You get two slightly different visions of how a person that is risky is willing to start a business as well as someone that is m. "This is a business book beer just happens to be their product" according to M. Scherer. From an entertainment standpoint this book held my interest. I learned a lot of what not to do in starting a brewery. Their inflated egos cost them lots of money that could have been better spent when starting this business and when I got to the end of the book I don't feel they still understood that concept.If you are looking for information on how to start a successful brewery this isn't it. It is filled with stories and not information with the possible exception those chapters on branding and marketing. Those chapters have lots of good information about how they went about marketing their products.
I give Steve and Tom's book an A++!" —Norm Brodsky, Senior Contributing Editor, Inc. magazine"Beer School is a useful and entertaining book. It is clear that they learned a lot along the way. And if that's not enough, it is all about beer!" —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School"Great lessons on what every first-time entrepreneur will experience. Readers can learn from these lessons too." —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth"Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and