Chief Culture Officer: How to Create a Living, Breathing Corporation
| Author | : | |
| Rating | : | 4.90 (814 Votes) |
| Asin | : | 0465022049 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2016-10-15 |
| Language | : | English |
DESCRIPTION:
McCracken (Flock and Flow), a research affiliate at Convergence Culture Consortium at MIT, argues that every company needs a chief cultural officer to anticipate cultural trends rather than passively waiting and reacting. McCracken provides an impressive list of individuals deeply connected and in tune with the zeitgeist including Steve Jobs, A.G. . From Publishers Weekly Starred Review. All rights reserved. McCracken's case is persuasive, and his book, peppered with pop culture references and enlivened by his restlessly inquisitive nature (and ability to strike up conversation with just about anyone), makes for enlightening and entertaining reading. Lafley, Mary Minnick, Joss Whedon and Johnny Depp
The American corporation--deaf and blind to the world around it--needs a new professional. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals.Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.. It needs a Chief Culture Officer.Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world
Jonathan Cook said A Disappointing Detour Into Superficiality From A Brilliant Author. I am a big fan of Grant McCracken. I've not just enjoyed his books, but gotten some powerful ideas for my professional life from them over the years. I've read McCracken when he's being insightful. I know what that looks like.Chief Culture Officer does not have the kind of material Grant McCracken writes when he's been insightful. Instead, it's filled with embarrassing ideas that appear to have been made off-the-cuff.Actually, that's just the kind of flippant approach to business that McCracken suggests in this book that a Chief Culture Officer ought to be following. He suggests that watching rea. The world outside the corporation: "the body of ideas, emotions, and activities that make up the life of the consumer" I read this book when it was first published in 2009 and then read and reviewed Grant McCracken's more recent book, Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football Will Help You Create and Execute Breakthrough Ideas. Of all the current observers of the contemporary business world and, especially, of the evolution of workplace culture, I know of no one else who sees more and sees more deeply than he does. Here's a case in point.Just as Dave Ulrich has been an advocate for several years of adding a chief human resources officer (CHRO) to an organization's manage. rch said Great start to understanding current business culture. Books are always better when you find unexpectedly find yourself in the acknowledgments. That being said, Chief Culture Officer is very good. Grant McCracken is one of a handful of business writers and bloggers who a) has a deep understanding and love for the topics he covers, b) writes about them in an inspiring and unexpected way, and c) isn't a tool. I take a special joy in obscure allusions or connections and I get the feeling that Grant does, too. I really think someone who had previously been completely ignorant about current business thinking could pick up this book and, if they diligently