Color Your Message: The Art of Digital Marketing & Social Media
| Author | : | |
| Rating | : | 4.67 (752 Votes) |
| Asin | : | 1502728559 |
| Format Type | : | paperback |
| Number of Pages | : | 194 Pages |
| Publish Date | : | 2014-12-21 |
| Language | : | English |
DESCRIPTION:
Caprelli tells readers why content marketing is "the new black," and encourages them to think outside of social media and take advantage of the many "colors" you can choose from. Why remaining status quo can make you blind to new ways of doing things. Lisa Caprelli Invites You to Become An Artistic Creator of Your Online Marketing Strategy, and "Color Your Message!" . Learn how communicate with Google in a language it understands. Marketing is what will bring you new and returning customers. Tools to get to the top rankings of Google. How to identify the advertising and marketing platforms that are right for you. It should come as no surprise that taking an artistic approach to the subjects of online marketing and social media comes from Lisa Caprelli. In addition to an extensive career in the marketing sector - having overseen the investment of over a million dollars in advertising and marketing expenditures on behalf of numerous CEO's and business peop
Rg Lutz said Found my new Marketing Reference Tool!!. I've been involved with starting several businesses that all rely heavily on superior marketing and advertising. I felt my knowledge was good with online platforms such as google, Facebook, twitter, etc. Then this book comes along and transforms me from being blind to eyes wide open. With such new and rapidly changing technology, sometimes it's hard to picture how everything interrelates. You end up just picking one or two platf. Black and white and COLOR! Southern California author Lisa Caprelli is one extraordinary woman who has helped businesses grow for over 20 years across a spectrum of industries. As her bio states, `Lisa has the invaluable ability to approach each message from an outsider's perspective, quickly understand a customer's objections and appeal to their emotional impulses, to convey a story. Lisa Caprelli is owner of GoGlossy.com a public relations and marketing. A Must Read in the Digital Age Frank Tsacrios This book is pretty easy reading as it breaks down many of the popular digital sites and apps into bite-size pieces. Like me, you will probably breeze through the book and then keep going back repeatedly to the sections that really interest you.The author agrees with my point of view that so many people seem to spend too much time on Facebook when there are so many other things that can be done to help your online presence. If t