Commercial Photography Handbook: Business Techniques for Professional Digital Photographers
| Author | : | |
| Rating | : | 4.80 (676 Votes) |
| Asin | : | 1584282606 |
| Format Type | : | paperback |
| Number of Pages | : | 127 Pages |
| Publish Date | : | 2014-11-27 |
| Language | : | English |
DESCRIPTION:
Required reading! David J. Elfering I wish this book had been around when I started down the "digital road" years ago. Its an easy read that should prompt you to ask what it is you really like to shoot and then consider how to organize the business side, marketing, etc.In a photographic world filled with what sometimes seems like aimless shooters (shoot everything and shoot it a lot) Mr. Tuck's book asks us to examine our talents and drive in a more cogent manner. Perhaps just as importantly his voice of experience told me a lot about handling essentials such as model releases, property releases, contracts for paid jobs, tax planning and insurance. All things a lot of us overl. Amazon Customer said Common sense in a well-organized format. Kirk Tuck's Commercial Photography Handbook is packed full of practical advice about the business side of photography. His experience as a long-time, successful commercial photographer gives him a very credible vantage point when describing the mysterious, non-artsy parts of the photography business. And his conversational writing style makes the content that much more enjoyable to read.Kirk blends the technical, practical and interpersonal elements of photography assignments and he shares them as if he were sitting across the table at a local Tex-Mex restaurant. He includes a lot of information about marketing, business basics, pricing and . "Commercial Photography Handbook" according to Philip John Greene. What a great overview. This book has been extremely helpful in evaluating what I can do with what I have - since I don't have unlimited financial resources for a start up business. I like the way Kirk details needed equipment, working environment and client expectations in the various fields of photography. I think it'll be a time saver for where I put my focus rather than casting about by trial and error and losing precious time.This book has also helped me think through and find a niche market to get started without needing the most expensive equipment available. Really an excellent overview to understand and then focus on this business -
"Kirk has changed gears a bit to outline for photographers of all levels of skill and ambition what commercial photography is all about—what the important principles are, how commercial photographers work, and, last but not least, how you can make money in these 'down' times." —theonlinephotographer.typepad
Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.. Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry