Confessions of the Pricing Man: How Price Affects Everything
| Author | : | |
| Rating | : | 4.83 (606 Votes) |
| Asin | : | 3319203991 |
| Format Type | : | paperback |
| Number of Pages | : | 221 Pages |
| Publish Date | : | 2017-01-25 |
| Language | : | German |
DESCRIPTION:
A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business.It doesn’t have to be that
Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University)“Hermann Simon is ‘The Pricing Man’ and a giant within our discipline. “This is the best book I know to open your mind to the practical problems in setting your prices.” (Prof. Philip Kotler, S.C. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the
Simon has published over 30 books in 26 languages, including the worldwide bestsellers Power Pricing (Free Press, 1997), Manage for Profit, Not for Market Share (Harvard Business School Press, 2006), Hidden Champions (Harvard Business School Press, 1996), and Hidden Champions of the 21st Century (Springer
Quite useful and good, though a bit long and mixed Steve Mushero Very good but also a bit long and theoretical, i.e. a lot of less-useful stuff mixed in with real insights and gems. Could be about half as long and twice as useful. But still worth going through for insights, especially for various situations and concepts such as bundling, differentiation, segmentation, and several counter-intuitive elements.. Kim Yong Hee said Kindle version editing issue. Very insightful, and full of useful case stories about pricing in different industries.As a pricing scientist in IT company, I would like to recommend this book to everyone who wants to sell digital products without any physical form and has to make a decision about pricing without any reference.I give it Kindle version editing issue Kim Yong Hee Very insightful, and full of useful case stories about pricing in different industries.As a pricing scientist in IT company, I would like to recommend this book to everyone who wants to sell digital products without any physical form and has to make a decision about pricing without any reference.I give it 4star because there are editing issue in Kindle edition. many words with " s" are white spaced and sometimes it can be very bothersome.. star because there are editing issue in Kindle edition. many words with " s" are white spaced and sometimes it can be very bothersome.. "Professor Simon's passion for pricing is contagious" according to Amazon Customer. In the domain of pricing literature, there is nothing that touches Hermann Simon’s seminal book “Confession of the Pricing Man.” Interspersed with dozens of stories and examples, bringing together theory and practice, Simon lays a cogent and coherent roadmap to pricing excellence. Simon’s passion for pricing is contagious, inspirational and highly motivating. This incredibly valuable, informative and eminently digestible read is a must for those seeking to improve the performance of their organization and those interested in exploring the intrigu