Crystallizing Public Opinion
| Author | : | |
| Rating | : | 4.97 (511 Votes) |
| Asin | : | 193543926X |
| Format Type | : | paperback |
| Number of Pages | : | 216 Pages |
| Publish Date | : | 2013-12-10 |
| Language | : | English |
DESCRIPTION:
Informative Sarah This is a great book to read if you want to gain an understanding of how the government uses mind control to control our every movement. The trick is to make the people think they have a choice it's scary what this world has become. This book was written a long time ago, and now you can see so much of these evil tactics unfold.. "An essential book for anyone who wants to understand the impact of the media on public opinion." according to Travis T. Anderson. Edward Bernays' greatest work-Crystallizing Public Opinion was a book I waited a long time to be able to read, and I regret not a moment of that wait. A must read for anyone who wants to understand how ideas are spread, why they are spread, and why ideas-for better or worse, thrive or die out. What seemed at first like an added bonus turned out to be fundamental to his method-an explanation of the creation of and necessity . IG edition rife with homonym/spell-check errors The IG edition of this book is poorly edited. The edition is rife with spell-check typos/Homonym errors, approximately every three-four pages, because no one at IG publishing proofread the book. The introduction is worthwhile.The book: Worth the price of admission simply for explaining why all the self-proclaimed "free-thinkers" in this world think alike.Also worth it for pointing out most people think their opinions are fa
A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opi