Eat & Go: Branding & Design Identity for Takeaways & Restaurants
| Author | : | |
| Rating | : | 4.35 (821 Votes) |
| Asin | : | 8416504911 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2016-09-30 |
| Language | : | English |
DESCRIPTION:
Restaurants involved need a set of packages to satisfy both types of diners. More and more restaurants not only provide table services but also make food for eating elsewhere. A challenge for graphic designers having to combine appealing graphic design with convenience, practicality, food’s distinctive features and a brand’s characteristics.
To get the customer’s attention it needs to be extraordinary, but it should not be too eccentric, since often the customer will eat their food directly out of this packaging.Humans are emotional creatures. It is not surprising that brands with a deeply emotional design are becoming very popular. Exactly how wrong? I don’t know, but trust me: it’s not worth it!” this ancient part of our brain tells us, and we listen to it because ignoring it may cost us dear. They must attract the consumer in the midst of all the turmoil that constantly prevails in the life of a person living in a busy city.The packaging design of takeaway products is also very important. Any information related to food is analysed in a part of our brain that was programmed millions of years ago. We no longer have time for leisurely walks, long lunches or sitting
Four Stars Amazon Customer thanks for fast shipping and good contents. Four Stars Some examples are not very good.