Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
| Author | : | |
| Rating | : | 4.69 (656 Votes) |
| Asin | : | 1119183170 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2013-01-04 |
| Language | : | English |
DESCRIPTION:
Scott makes it easier than ever for smart marketers to ask the right questions and to discover what they need to know now."Â Seth Godin, Author, All Marketers Are Liars "An inspiring read for anyone who wants to master the art and science of modern marketing management, from the practice of lean and agile marketing to the design of a scalable engine for marketing innovation."Â Mayur Gupta, SVP and Head of Digital, Healthgrades "Scott shows how great marketing management today is closer to modern software development than the marketing of yesterday and helps marketers understand how to incorporate those principles to succeed."Â Rishi Dave, CMO, Dun
Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.Marketing responsibilities and tactics have changed dramatically over the past decade. And you don
"The Guide for NextGen CMOs" according to Anand Thaker. Scott, credited with bringing marketing technology (MarTech) to the forefront, has led the charge on how CMOs can adapt by forming a chorus from the chaos in modern marketing. In Hacking Marketing, he explores how marketing leaders can adapt their teams to increase their agility and 'metabolism' - focusing and executing the most imp. Absolutely one of the best new books this year. Hacking Marketing is about hacking business, or more accurately, hacking organizations. Scott Brinker creates a clear imperative for leaders in any function to embrace and apply simple principles to solve complex problems. This book is for everyone—whether in marketing, education, government, human resources, operations, or mo. Chris said Conceptual framework, management guide, foundational read. Hacking Marketing provides a conceptual framework for adjusting to -- and ideally succeeding in -- a rapidly-evolving digital marketing landscape. I’ve found it tremendously helpful, not just as I’ve sought to develop and refine my own thinking, but for helping to establish a shared set of concepts and terminology for my