How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing
| Author | : | |
| Rating | : | 4.67 (669 Votes) |
| Asin | : | B019WQU7YQ |
| Format Type | : | |
| Number of Pages | : | 378 Pages |
| Publish Date | : | 2013-03-24 |
| Language | : | English |
DESCRIPTION:
Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all.Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls Contact Campaigns.” Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough resultsresults that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. He al
Stu has bridged that ominous chasm between lack of access and the beginning of an important relationship using clever approaches to discharge the everyday tensions we all experience in business.”Russ Klein, CEO of the American Marketing Association In How to Get a Meeting with Anyone, Stu Heinecke opens your eyes to new creative and proven techniques that are a prescription for success for any sales force that wants to open doors and build lasting relationshipsand have fun doing it!”Sandy Athenson, VP and general manager at Immucor Transfusion Diagnostics Success in salesor any career for that matteris heavily dependent upon reaching the right people, in the right way, at the right time. Stu’s mailer was one of the very few that got right through to me. Then change your life forever.”Dean Batson, assistant director of the Arizona State University Alumni Association Stu is one creat
I love business books when three important things are present I love business books when three important things are present. The author has actually done the work first hand that they describe and tell you to do. Secondly when they are confident enough to reach out to the world's best in the field and include their thoughts as well. Third, they give the nuts and bolts of what to do, not just pie in the sky theory. Stu does all three of these masterfully on a topic that is not talked about much in growing sales or a business. If you incorporate the things Stu shares here, you will be leaps and bounds ahead of your comp. It is a great source of ideas to build upon and inspire Very creative, authentic. One of the biggest things for me is Stu actually engages his readers as well. It is a great source of ideas to build upon and inspire. Give you one example. I sent a cold e mail to a prospect and i got a out of office e mail that said the gentleman was taking some time off picking up rocks on Mars. I sent him a copy of the book the martian with a personalized drawing saying enjoy the book while on Mars. Several weeks later we were in a great mutual discussion and agreed a $28,000 deal.. "Great book, with ideas that will get you to try things differently" according to BV. I really liked this book. I initially bought the audible book and listened to it on my morning walks. It was very good, and really got my creative juices flowing. Although I really like the ease of an audible book, I realized that I really missed being able to highlight and take notes to refer back to, especially with this book. It wasn't just thoughts and ideas, but also it referred you to several resources as well that I wanted to be able to go back and look up. So, I bought the book too. I liked the book so well and found the ideas so helpful I also boug