Innovation Management And New Product Development
| Author | : | |
| Rating | : | 4.70 (706 Votes) |
| Asin | : | 0273686437 |
| Format Type | : | paperback |
| Number of Pages | : | 536 Pages |
| Publish Date | : | 2013-10-18 |
| Language | : | English |
DESCRIPTION:
The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. This book will be suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.. Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task
Paul Hanrahan said Who Came Up With That. I bought this book as a requirement for an MBA class titled "Management of Innovation/Technology." Beyond reading Paul Trott's Innovation Management and New Product Development to satisfy class requirements is my personal involvment in innovation and technology. Paul Trott's text helped me to understand the company I worked for many years ago and the role I have played since when consulting. Paul Trott provides a valuable perspective for anyone who is involved in research and development in a corporate, or for that matter, academic setting.If you find yourself, due to pursuing a passion for some subject (computer vi. What I hate is the kindle edition and not the content of Sri What I hate is the kindle edition and not the content of the book by itself. Searching is terrible and I would suggest people not to buy the kindle edition. Not well created.. Five Stars Excellent book. The real cases are very useful to understand theories
. Innovation Management and New Product Development is suitable for undergraduates studying Innovation management /New product development. He has written numerous reports and publications in the area of innovation management. It should also be of interest to undergraduates studying Technology Management as well as master's students studying Marketing or Product! Development. From the Publisher New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapter as well as increased coverage of: *electronic commerce *intellectual property *brand management and market research *the role of operations management and innovation management *entrepreneurship an
Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.