LEADSOLOGY®: THE SCIENCE OF BEING IN DEMAND
| Author | : | |
| Rating | : | 4.77 (795 Votes) |
| Asin | : | B01IUZXCUG |
| Format Type | : | |
| Number of Pages | : | 543 Pages |
| Publish Date | : | 2016-04-01 |
| Language | : | English |
DESCRIPTION:
Tom Poland is a 59 year old Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website. Tom’s work has been published in 27 countri
In that time he’s managed teams of over 100 people and annual revenue of more than 20 million dollars.Tom’s unique and proprietary Leadsology model has helped thousands of Advisors globally to establish a systematic, predictable, flow of fresh, high quality, inbound, new client inquiries into their business almost every week of the year. How to tap into the power of marketing through other people’s networks. The Pipeline: how to create a flow of new client enquiries virtually every week. How to maximize the power of Social Media in your marketing. The four best lead generation sources for Advisors and how to use them. Enjoy The Security And Satisfaction That Comes From A Steady Flow Of High Quality, In-Bound, New Client Inquiries Virtually Every Week Of The Year.Here’s what you’ll discover from this serial entrepreneur in Leadsology: Sixteen common but costly marketing mistakes that most Advisors make. How to create a marketing message that compels prospects to make an inquiry. How to increase the value of your service and reduce your hours simultaneously.About the AuthorTom Poland is a 59-year-old serial entrepreneur who started his first Advisory business at age 24 and has gone on to start and sell four others, taking two of them international. Why premium prices will attract more clients and better quality clients. Many have gone on to add millions to their earnings and their stories are
In that time he’s managed teams of over 100 people and annual revenue of more than 20 million. These days Tom’s thing is “Leadsology: The Science of Being in Demand" which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year. Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website. About the Author Tom Poland is a 59 year old Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. Tom’s work has been published in 27 countries and he’s shared international speaking platforms with the likes of M
Dov Gordon said Three reasons to read Leadsology.. Three reasons I found this book worth reading:1. Many of the big names 'online' would have us all believe that to successfully grow your business, you just need to follow their 'blueprint.' In truth, marketing and selling your expertise is a highly nuanced set of skills. And you can always, always always get better at it.Reading through part 1 of Leadsology I came across many ideas I've heard before - but presented just a little bit differently. Which helped me see exactly where my next opportunity for improvement is."Three reasons to read Leadsology." according to Dov Gordon. Three reasons I found this book worth reading:1. Many of the big names 'online' would have us all believe that to successfully grow your business, you just need to follow their 'blueprint.' In truth, marketing and selling your expertise is a highly nuanced set of skills. And you can always, always always get better at it.Reading through part 1 of Leadsology I came across many ideas I've heard before - but presented just a little bit differently. Which helped me see exactly where my next opportunity for improvement is.2. To create a consistent flow of your ideal clients, you don't start with the tactic. You don't start with Facebook ads, or . . To create a consistent flow of your ideal clients, you don't start with the tactic. You don't start with Facebook ads, or . Robert Michon said "Our Service is Great But Nobody's Buying!". So many honest, hard-working, ethical service-based business owners struggle with this dilemma:Their customers RAVE about what they provide, but there aren't enough people buying!So they read the latest marketing books, maybe they or their staffers take a course on social media marketing, PPC, SEO, FB ads, etc.Perhaps worse, they hire a "professional" to help them do this.And what do they often find?It hardly moves the needle.But WHY?The author states: "what works for retailers or manufacturers very often does not work for Advisors who essentially make a living from their ideas, rather than with a physical product.Therefore, any book which . "A breath of fresh air in a crowded 'How to' market" according to Amazon Customer. Tom Poland’s book, Leadsology, The Science of Being in Demand is a breath of fresh air in a crowded market of ‘How to get better at business’ books. As a Learning and Development consultant of some ten years, Leadsology resonates for me on many levels.It offers a practical, dynamic entrepreneurial blend of Art, Science and hard won experience that Tom Poland has developed over several decades as a successful serial entrepreneur.In sport there is a saying, “You can buy talent but you can’t buy experience.” Equally this could be rewritten as “You can buy a business but you can’t buy business exp