Marketing the Moon: The Selling of the Apollo Lunar Program (MIT Press)
| Author | : | |
| Rating | : | 4.34 (935 Votes) |
| Asin | : | 0262026961 |
| Format Type | : | paperback |
| Number of Pages | : | 144 Pages |
| Publish Date | : | 2016-02-05 |
| Language | : | English |
DESCRIPTION:
David Meerman Scott is a marketing strategist and the author of three bestselling books, The New Rules of Marketingand PR, Real-Time Marketing, and Marketing Lessons from the Grateful Dead. He lives in Chicago. Richard Jurek has worked as a marketing and public relations executive for more than twenty years. Gene Ce
Terrific This terrific book is both entertaining and informative. Beginning with the formation of NASA the authors explain how the agency found its voice, how the decision was made to be honest and transparent and how the writers thought of themselves as reporters instead of pu. Informative, somewhat sobering view of the Sapce Race Fairleigh Brooks Even as an older child (I was seven when Shepard lifted off) I was aware that most people did not share my enthusiasm for space exploration in general and manned space flight in specific. After reading "Marketing the Moon" I now know why. For most Americans Apollo was . Every American Should Read This Book! I've read most of the space books that are out there. But this book I could not put down until I finished it. It is so much more than a history of our space program or a description of the marketing principles that NASA used. It is really a truly unique examination of
Full-page illustrations; covers and excerpts of glossy magazines from the era, as well as full-page 'asides' on related topics: Disney's Tomorrowland; the '50s sci-fi television series Space Patrol; Soviet Russian efforts to inspire with elaborate futuristic space films of their own. (PopMatters)The book is a highly illustrated tour-de-force of the particular way government and industry grabbed the attention of the media and, at first without planning it, wooed the public and seduced print and electronic news channels to get behind the biggest message of the day. (Joshua Rothman The New Yorker)Something profound had changed since the early days of the heroic, untouchable space heroes. Though he did not live to see it happen, his dream was fulfilled. And it's impeccably researched: from how reporters with low-budget media improvised launch coverage, to how contractors ingeniously pioneered new methods of colour photography. (The
Everyone wanted a place on the bandwagon.Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. And there was some judicious product placement: Hasselblad was the "first camera on the moon"; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the "Tomorrowland" segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering "brand journalism." Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel -- through press releases, bylined articles, lavishl