Motion Graphics: Principles and Practices from the Ground Up (Required Reading Range)
| Author | : | |
| Rating | : | 4.80 (502 Votes) |
| Asin | : | B07144VVBP |
| Format Type | : | |
| Number of Pages | : | 398 Pages |
| Publish Date | : | 2015-06-04 |
| Language | : | English |
DESCRIPTION:
Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. A globe spins and zooms into a war-torn country. Song lyrics fly across the screen in time to music. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.
good buy I bought it for an intro class, it was a good purchase. It has a lot of informative information on the subject. I'm glad I bought it helped me out.
I would particularly recommend this text to foundational level HE students who might be unfamiliar with moving image based workflows. Stephen Hibbert, University of Huddersfield, UK . The book is clear and concise in its definitions of the most relevant terminology. -- Julia DeArriba-Montgomery, Florida State College of Jacksonville, US Motion Graphics delivers an accessible range of reference materials and projects. A particular highlight must be with quality of examples referenced from various professional practice based creative agencies, along with short but insightful interviews covering each agencies individual approach to the design process. Motion Graphics provides
Ian Crook is a senior lecturer on the Media Technology BSc (Hons) programmes at the University of Central Lancashire, UK. Peter Beare is course leader for BSc (Hons) Media Production & Technology at the University of Central Lancashire, UK. He is the co-author of User Experience Design (Bloomsbury 2014).