Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
| Author | : | |
| Rating | : | 4.24 (835 Votes) |
| Asin | : | B00B4FAMR6 |
| Format Type | : | |
| Number of Pages | : | 461 Pages |
| Publish Date | : | 2015-01-10 |
| Language | : | English |
DESCRIPTION:
D. Bratman said Necessary business reading!. Oren Klaff did a great job in this book explaining how the human brain works and how people perceive your message. He delivers a framework on how to shape your message for your audience and how to be persuasive in your pitch. All based on research how your brain works. Although he has a background in finance, this approach is highly applicable for other industries where pitching is needed, such as advertising. I read this book on a flight to Denver (to see the band Phish!) an. "Great read - my notes are below" according to Lou. I took these notes while reading Pitch Anything. It's a great book and there's more to it than I share here. A recommended buy.Basics:-Good pitching depends on method. It can be learned.-Pitches are sent from the modern - and smart - part of the brain, the neocortex. But they are received by the old "croc brain."-This is not numbered based selling or being pushy. Both sides should leave happy and not feel like they were used or tricked.-Keep it fun. Once the power shifts take. This is the missing piece of the puzzle I highly recommend this book for anyone who feels they aren't yet getting the level of recognition and respect that their talents and hard work deserve.Even as someone who's been studying business leadership, sales and marketing for many years, there were some fresh new insights here that I hadn't heard elsewhere. My #1 takeaway was realizing that there were certain small things I had been doing and saying - like how I worded emails - that were causing me to "beta trap" mysel
Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:Setting the FrameTelling the StoryRevealing the IntrigueOffering the PrizeNailing the HookpointGetting a DecisionOne truly great pitch can improve your career, make you a lot of money - and even change your life. And now it's yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience - and you'll have more funding and support than you ever thought possible.. "Better method, more money," Klaff says. With this information, you'll remain in complete control of every stage of the pitch process. When it comes to de