Return to Glory: The Story of Ford's Revival and Victory in the Toughest Race in the World
| Author | : | |
| Rating | : | 4.11 (634 Votes) |
| Asin | : | 0802126502 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2018-01-18 |
| Language | : | English |
DESCRIPTION:
DeBord managed to combine racing with great historical insights about the consumer car industry, and why racing and the consumer car industry are connected I truly enjoyed this book Amazing writing, captivating, educational, but in a new cool way. and founder of VLF Automotive “Whether you’re a car-lover or not, Matt DeBord’s Return to Glory is a fun, lively readand also a powerful story of American ingenuity and innovation. It’s a fast-paced lesson in Detroit’s history over the last decade, the mortgage crisis, the market collapse, and Allan Mulally’s brilliant leadership. It couldn’t come at a more timely mom
Matthew DeBord is a Business Insider senior correspondent, covering transportation. . He is the author of The New York Book of Wine and Wine Country, USA. He lives in Montclair, New Jersey. He has written for the New York Times, Slate, Washington Post, Huffington Post, CBS Interactive, and has appeared regularly on rad
This fabled twenty-four-hour endurance race is designed to break cars and drivers, and it was at Le Mans, fifty years after the company’s greatest triumph, that Ford’s comeback was put to the ultimate test.. A decade ago, CEO Alan Mulally took over the iconic company and, thanks to a financial gamble and his “One Ford” plan, helped it weather the financial crisis and a stock price that plunged to $1 a share, without a government bailout. It was enough for the company to dream of repeating racing history. DeBord revisits the story of the 1960s, details the creation of the new GT, and follows the team through the racing season, from an inauspicious debut at Daytona where the cars kept breaking down, to glimmers of hope at Sebring and the team’s first victory at Laguna Seca in Monterey. Finally, DeBord joins the Ford team in Le Mans in June 2016. Onto the stage rolled a supercar, a carbon-fiber GT powered by a mid-mounted six-cylinder Ecoboost engine that churned out over 600 horsepower. This wasn’t some new Explorer or Focus. It was sexy and jaw dropping, but, more than that, it was historic, a callback to the legendary Ford GT40 Mk IIs that stuck it to Ferrari and finished 1-2-3 at Le
Revenge is a dish best served.at 200mph In 1966, Ford Motor Company took on Ferrari- essentially on Ferrari’s home turf, the 2Revenge is a dish best served.at 200mph Andy in Washington In 1966, Ford Motor Company took on Ferrari- essentially on Ferrari’s home turf, the 24 hour endurance race of LeMans. Widely thought to be an act of revenge because of Enzo Ferrari shunning Ford as a merger partner, Ford’s victory was one of the more amazing stories of motor racing. In 2016, after a long absence, Ford attempted to return to LeMans and again defeat Ferrari on a race it had long since made its own. This is the story of that effort.=== The Good Stuff ===* Matthew DeBord evidently had good acc. hour endurance race of LeMans. Widely thought to be an act of revenge because of Enzo Ferrari shunning Ford as a merger partner, Ford’s victory was one of the more amazing stories of motor racing. In 2016, after a long absence, Ford attempted to return to LeMans and again defeat Ferrari on a race it had long since made its own. This is the story of that effort.=== The Good Stuff ===* Matthew DeBord evidently had good acc. Neurasthenic said Sure to please fans of car racing and readers of business books. The subject matter here is great -- the decision by Ford to challenge the field in the "Sure to please fans of car racing and readers of business books" according to Neurasthenic. The subject matter here is great -- the decision by Ford to challenge the field in the 2016 Le Mans endurance race and how these factors mirrored Ford's previous try at endurance racing from 1966. DeBord explains what makes LeMans different from other races and what is required to win, and explains how the racing of 2016 differed from 1966, and how Ford differed from the other firms sponsoring race cars. The book should appeal to those who appreciate automobile racing and to those looking for information about business. 016 Le Mans endurance race and how these factors mirrored Ford's previous try at endurance racing from 1966. DeBord explains what makes LeMans different from other races and what is required to win, and explains how the racing of "Sure to please fans of car racing and readers of business books" according to Neurasthenic. The subject matter here is great -- the decision by Ford to challenge the field in the 2016 Le Mans endurance race and how these factors mirrored Ford's previous try at endurance racing from 1966. DeBord explains what makes LeMans different from other races and what is required to win, and explains how the racing of 2016 differed from 1966, and how Ford differed from the other firms sponsoring race cars. The book should appeal to those who appreciate automobile racing and to those looking for information about business. 016 differed from 1966, and how Ford differed from the other firms sponsoring race cars. The book should appeal to those who appreciate automobile racing and to those looking for information about business. The perfect balance of insider drama and gearhead geekdom. Whether or not you're not into management theory you'll savor the story of how Alan Mullaly overturned the cover-your-ass corporate culture of the ultimate family business. He created a culture of excellence, then prepped Ford to weather the Great Recession on its own, with no government bailout.That put it in the position to create a new road/track supercar, the Ford GT and return to LeMans, 50 years later.And even if you're not a "car guy" (Mullaly wasn't) you'll enjoy walking in DeBord's privileged shoes through the