Small Data: The Tiny Clues That Uncover Huge Trends
| Author | : | |
| Rating | : | 4.65 (933 Votes) |
| Asin | : | B012N6FB84 |
| Format Type | : | |
| Number of Pages | : | 129 Pages |
| Publish Date | : | 2015-04-22 |
| Language | : | English |
DESCRIPTION:
supermarket revolution.• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.. You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. Martin Lindstrom, a modern-day Sherlock
Sonia Lefevre said This book is theory and predictions applied in the real world - very refreshing. I’m a huge fan of trends books and I’ve read them all (or almost). I heard about this book through my reader club - and couldn’t wait to read it. The subtitle “The Tiny Clues That Uncover Huge Trends” just caught my attention. When I’m this excited to read a book it rarely delivers - this book did from the very first page where Martin talks about the Lego story. It is such an amazing insight about how my favorite toy brand avoided bankruptcy by picking up on a trend no-one saw, . Business in a new light The book taught me to see the world in a completely different light, to pick up on small clues (or what Lindstrom calls Small Data) which might seem insignificant at first - but which through Lindstrom’s lens time after time shed light on a consumer insight, a brands future or even a new business opportunity. What I love about this book is that it is for everyone - I both read this book as a business book but also as a novel and a travel book - as it really inspired me at all three level - both as a business. Amazon Customer said I have mixed feelings about this book.. Clearly Mr. Lindstrom is a genius at what he does or he wouldn't be consulting for some of the biggest brands in the world. And he's certainly given me a lot to think about and HOW to think about things. And kudos to Mr. Lindstrom. He is the FIRST author I have ever read - Kindle or otherwise - where I actually used the dictionary to look up a word. Not that I'm super versed in vocabulary or anything, but its the first time I've actually looked up a word.But my issue is it seems he's deducing an awful lot from ver
… In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." from the foreword by Chip Heath"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. A personal, intuitive, powerful way to look at making an impact with your work.” Seth Godin, author, Purple Cow"Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." Robert Cialdini, author of Influence“Interesting reflections about enduring human difference in an i
MARTIN LINDSTROM is a foremost consultant to a who's who of leading companies. In 2009, Time Magazine recognized him as among the top 100 Most Influential People in The World, and this year, an independent study among 30,000 marketers named him the world's number #1 brand building expert. He is the author of the international bestseller,