Small Giants: Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
| Author | : | |
| Rating | : | 4.21 (899 Votes) |
| Asin | : | B01LWIGSL2 |
| Format Type | : | |
| Number of Pages | : | 302 Pages |
| Publish Date | : | 2015-05-19 |
| Language | : | English |
DESCRIPTION:
Gojko said 'Good to great' for small companies. If you're not working for a company that needs to worry about scaling out to hundreds of people, and you have no wish to ever do so, then Small Giants: Companies That Choose to be Great Instead of Big by Bo Burlingham is for you. Full of inspiring case studies ranging from two-person shops to small restaurant chains employing hundreds of people, this book analyses what makes small companies tick and how they became great without exploding and ruining the culture. 'Our biggest competition is mediocrity' is my favourite quote from this book, and it perfectly reflects the attitude that most of the case studies promote.Burli. Jennifer Gresham said Great read. I really enjoyed this book. It offers a refreshing perspective on how to combine enviable growth and community service within the same business model. These are stories you probably don't hear much about in the media and it will renew your faith in humanity and business.. Keep it smallkeep it all A great book about 1Keep it smallkeep it all MLeland A great book about 14 companies that chose to stay small instead of growing. All of these companies are wildly successful in a variety of ways for a variety of reasons.As a small-business owner, I've often thought of growing my business much larger. But, with the help of this book, it's clear that growing for growth's sake only makes absolutely no sense. I would highly recommend this book to any small business owner who is on the fence about whether or not to grow their company.. companies that chose to stay small instead of growing. All of these companies are wildly successful in a variety of ways for a variety of reasons.As a small-business owner, I've often thought of growing my business much larger. But, with the help of this book, it's clear that growing for growth's sake only makes absolutely no sense. I would highly recommend this book to any small business owner who is on the fence about whether or not to grow their company.
It's an axiom of business that great companies grow their revenues and profits year after year. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman's Community of Businesses, including the world-famous Zingerman's Deli of Ann Arbor. How maverick companies have passed up the growth treadmill - and focused on greatness instead. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. And he shows how we can all benefit by questioning the usual definitio