Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself
| Author | : | |
| Rating | : | 4.22 (797 Votes) |
| Asin | : | 0071808191 |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2014-11-18 |
| Language | : | English |
DESCRIPTION:
About the AuthorSTEPHEN WERSHING, CFP, is a nationally recognized expert on referral marketing. He regularly blogs at TheClientDrivenPractice/checklistblog . He is recognized for his work on strategic differentiation and client advisory boards. His company, The Client Driven Practice coaches financial advisors how to attract more customers and referrals by developing a niche and articulating their unique value to target clients. He hass been called "the best marketing mind in financial services" and is a popular and in-demand speaker
Define your target market with accuracy and precision Communicate your value clearly and effectively Create your company's unique "brand" Harness the natural, normal social interactions of your clients to serve your marketing effortsYou'll also learn how to use client feedback to benefit your business, create your service package, and bring in new business."The way you have been told to attract referrals is based on an assumption that's wrong," Wershing writes. "And it is undermining your business and your relationships."You will come away with a deep understanding of why and where referrals actually come from, how to tailor your own practice to get people talking about you, and ways to develop a communication plan to project your reputation.So stop asking for referrals--and start attracting more new clients than you ever thought possible.Praise for Stop Asking for Referrals"Steve Wershing helps you unlock the untapped referral potential you have in your business today with an approach that is as comfortable as it is effective." -- JULIE LITTLECHILD, founder and president of Advisor Impact"The most comprehensive, practical, and engaging guide I know of for strengthening existing client connections and cultivating new ones in a way that is experien
Great New Insights I attend a lot of professional development webinars, read books, subscribe to blogs. Many of those relate to business growth through lead-flow. This fellow, Wershing, just takes a left turn where ever the crowd simply stays on course. I came away with so many changed opinions and ideas, feeling more in control, by being more realistic. I guess to sum it up, my thought is that he is describ. The Truth Revealed!!! After hearing "expert" after "expert" explain how to ask, plead, demand, trick, etc. for referrals, Stephen Wershing has finally laid to rest the rather pathetic manner in which our industry attempts to obtain referrals from clients. I always felt that the traditional method of asking for referrals was wrong. Imagine your doctor, after examining you, asking for referrals, how would you fee. "Fresh perspective on growing your business" according to Russ Thornton. It's become an accepted industry "best practice" for financial advisors to ask for referrals to find new client and grow their business. In fact, as advisors, we're constantly reminded to ask for referrals more often and do so in new and interesting ways.Steve Wershing's book calls BS on this whole idea of asking for referrals and does a thorough job of explaining why.If you're a financial
He regularly blogs at TheClientDrivenPractice/checklistblog . He hass been called "the best marketing mind in financial services" and is a popular and in-demand speaker. His company, The Client Driven Practice coaches financial advisors how to attract more customers and referrals by developing a niche and articulating their unique value to target clients. He is recognized for his work on strategic differentiation and client advisory boards. STEPHEN WER