The Age of Netflix: Critical Essays on Streaming Media, Digital Delivery and Instant Access
| Author | : | |
| Rating | : | 4.64 (507 Votes) |
| Asin | : | 0786497475 |
| Format Type | : | paperback |
| Number of Pages | : | 215 Pages |
| Publish Date | : | 2014-07-11 |
| Language | : | English |
DESCRIPTION:
About the AuthorCory Barker is a staff writer for TV and an associate instructor in the department of communication and culture at Indiana University. He lives in Bloomington, Indiana. . Myc Wiatrowski is an analyst of business and culture and associate instructor in the department of folklore and ethnomusicology at Indiana University in Bloomington, Indiana
He lives in Bloomington, Indiana. . Myc Wiatrowski is an analyst of business and culture and associate instructor in the department of folklore and ethnomusicology at Indiana University in Bloomington, Indiana. Cory Barker is a staff writer for TV and an associate instructor in the department of communication and culture at Indiana University
In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of videos. Instead, the company invests in buying or developing myriad content and uses sophisticated algorithms to "narrowcast" to micro-targeted audience groups. In 2016, Netflix--with an already enormous footprint in the U.S.--expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million