The Ethics of Neoliberalism: The Business of Making Capitalism Moral (Routledge Studies in Business Ethics)

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The Ethics of Neoliberalism: The Business of Making Capitalism Moral (Routledge Studies in Business Ethics)

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Rating : 4.39 (950 Votes)
Asin : B073FQ385Q
Format Type :
Number of Pages : 307 Pages
Publish Date : 2015-01-22
Language : English

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. About the AuthorPeter Bloom is a Lecturer in the Department of People and Organisations at the Open University, UK

Why then does it seem that capitalism remains as strong as ever?The Ethics of Neoliberalism boldly proposes that neoliberalism strategically co-opts traditional ethics to ideologically and structurally strengthen capitalism. Yet how is this changing our individual and collective ethics? Is capitalism also becoming our new morality? From the growing popular demand for corporate social responsibility to personal desire for "work-life balance" it would appear that non-market ideals are not only surviving but also thriving. People are increasingly asked to ethically "save" capitalism both collectively and personally. Ironically. The 21st century is the age of "neo-liberalism" – a time when the free market is spreading to all areas of economic, political and social life. Neoliberalism, thus, uses our ethics against us, relying on our "good nature" and sense of personal responsibility to reduce its human cost in practice. This analysis reveals the complex and paradoxical way capitalism is currently shaping us as "ethical subjects". This can range from the "moral responsibility" to politically accept austerity following the financial crisis to the willingness of employees to sacrifice their time and energy to make their neoliberal organizations more "humane" to t

. Peter Bloom is a Lecturer in the Department of People and Organisations at the Open University, UK

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