The Golden Age of Advertising - The 70s
| Author | : | |
| Rating | : | 4.72 (660 Votes) |
| Asin | : | 3822850810 |
| Format Type | : | paperback |
| Number of Pages | : | 351 Pages |
| Publish Date | : | 2014-01-05 |
| Language | : | German, English, French |
DESCRIPTION:
By the end of the decade, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
About the Author Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. Steven Heller is art director of the New York Times Book Review and co-chair of the MFA/Design program at the School of Visual Arts. He is the author of numerous books on architecture, popular culture, and Hollywood history. . He is the author and editor of over 80 books on graphic design and popular culture, including The Graphic Design Reader, Paul Rand, From Merz to Emigre and Beyond: Avant Garde Magazine Design of the 20th Century, and Citizen Design: Perspectives on Design Responsibility
Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is the author and editor of over 80 books on graphic design and popular culture, including The Graphic Design Reader, Paul Rand, From Merz to Emigre and Beyond: Avant Garde Magazine Design of the 20th Century, and Citizen Design: Perspectives on Design Responsibility. He is the author of numerous books on architecture,
"great reference book for visual artists" according to Jeff. I dabble with photography and graphic design every now and so often and I found myself using this book for inspiration. It's a wonderful compilation of ads and 70s artwork that gives me vivid ideas for color palettes and texture. I've even used some of these images for direct reference when I was color correctin. Great book ! I loved View Master reels and magazines of Farrah Fawcett alot when I was little boy in 1970s ! I love book alot !. J. Jenkins said Brings back a lot of memories. of old advertising - had quite a few laughsgreat book! If you want to see how advertising has changed this a good book to check out.