The Oxford Handbook of Pricing Management (Oxford Handbooks)
| Author | : | |
| Rating | : | 4.48 (861 Votes) |
| Asin | : | 0199543178 |
| Format Type | : | paperback |
| Number of Pages | : | 912 Pages |
| Publish Date | : | 2014-07-10 |
| Language | : | English |
DESCRIPTION:
He received his Ph.D. and M.S. Özalp Özer has been a faculty member at Columbia University and Stanford University. He is an active consultant to industries such as high technology, automotive. Phillips has experience in pricing and revenue management in a wide variety of industries including airlines, hotels, rental cars, autom
Learn from this book in all aspects but one. It is a great reference for any researcher in this field." --Hau Lee, Thoma Professor of Operations, Information and Technology, Stanford Graduate School of Business. It bristles with empirical information, reviewing practices in industries from advertising and airlines to wine and wireless services. The strength of this book is that it provides a comprehensive view of all such different disciplinary approaches, and in some cases, cross-disciplinary and integrative works, with an eye of a diverse set of industry application. "This wide ranging book provides many important lessons on effective pricing. Ramsey Professor of Political Economy, Kennedy School, Harvard University"As an emerging and explosive field, pricing management research has been approached from multiple discipli
The Handbook illustrates the wide variety of pricing approaches that are used in different industries. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It also covers the diverse range of methodolo
"Excellent book on pricing to know pricing methodologies across various" according to chintamani modak. Excellent book on pricing to know pricing methodologies across various industries and pricing in depth knowledge.A must reference book for anyone in the pricing field.. JORGE A MENDOZA GARCIA said Excelent overview. This book presents a very complete overview of the main issues related to pricing and how pricing is practiced in several important industries.. Interesting and readable I've found this to be a practical and readable guide about pricing methodologies across a wide range of industries.The section on game theories is relevant and interesting