THINK Public Relations (2nd Edition)
| Author | : | |
| Rating | : | 4.13 (756 Votes) |
| Asin | : | 0205857256 |
| Format Type | : | paperback |
| Number of Pages | : | 416 Pages |
| Publish Date | : | 2016-12-04 |
| Language | : | English |
DESCRIPTION:
A better teaching and learning experienceThis program will provide a better teaching and learning experience—for you and your students. Here’s how:Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. Engage Students—An appealing visual design and real-world applications engage students in the material. -- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual
Ridiculous Kimberly This is not about the person who is selling the book on Amazon. It's about the author. I cannot continue to read after the first chapter of the book. I sometimes I wonder if I'm actually learning a lot or half learning while listening to this author/ publishers whine.. Robbie Occhipinti said Excellent Book. Good book with a lot of good content in it.. Kindle Customer said Great book for PR. Great book for PR students. It has a lot of real-life examples and is in no-way boring!
Dr. He has conducted research for the Sierra Club, Ketchum, and the Georgia Hospital Association, among others. Shin is widely recognized as a prolific researcher in the field of public relations and has actively participated in the emerging development of public relations theory. She co-authored Public Relations Today: Managing Conflict and Competition, a text that incorporates her research, teaching,
Dr. On the graduate level, he teaches classes in topics including management, persuasion, campaign research, and public opinion. In addition, she has published her research in peer-reviewed journals such as Public Relations Review,Journalism & Mass Communication Quarterly,Science Communication Journal, and Journal of Communication in Health Care. Wilcox regularly consults and gives lectures and workshops to students and professionals in a variety of nations. Glen T. Dr. Wilcox has written six books, including being the lead author of Public Relations Strategies and Tactics and Public Relations Writing and Media Techniques. He is a Fellow and accredited (APR) member of the Public Relations Society of America (PRSA), former chair of the PRSA Educator’s Academy, and past chair of the public relations division of Association for Education in Journalism and Mass Communication (AEJMC