Best Business Practices for Photographers, Second Edition
| Author | : | |
| Rating | : | 4.65 (514 Votes) |
| Asin | : | 1435454294 |
| Format Type | : | paperback |
| Number of Pages | : | 560 Pages |
| Publish Date | : | 2015-09-20 |
| Language | : | English |
DESCRIPTION:
Editorially, his credits have included the Associated Press, The New York Times, The Washington Post, Time, Newsweek, US News and World Report, The National Geographic Society, USA Today, People, MTV, and Life. Commercially, John has worked with well over half of the top fortune 50 companies, and even more of the top 500. . He has spoken at cours
Included in this new edition are sections on licensing your work, making the career change from a staff photographer to a freelancer, surviving an IRS audit, and more. This book includes best practices in interacting with clients, negotiating contracts and licenses, and business operations. A follow-up to the successful and acclaimed "Best Business Practices for Photographers", this updated and expanded edition serves as an even more comprehensive guide to achieving financial success and personal satisfaction in your business as a photographer. "Best Business Practices for Photographers, Second Edition" is the key to a successful career in photography.
"Dated, dated, dated" according to Prof. G. I tend to buy a lot of books, and made the mistake to trust the rave reviews for this one without paying attention to the table of content. Ouch!This book needs to be completely revised for today's market and reality. It is filled with anecdotes that do not apply in today's world. Oddly, the author focuses way too much on problems: from getting audited by the IRS (call your accountant), to dealing with delinquent clients (call a Collection Agency), He portraits a very hostile world where everything needs to be in writing (which is actually good advice btw, hence . "Fundamentals and awareness into the necessary business practices" according to M. F.. The principles mentioned cover the photographer very well in terms of the academics and real world applications. These chapters are short easily read/digested so that they are not like text book boring-snooze inducing reading. The content of this book will allow the reader to start into the non-camera aspects that provide the business fundamentals. The chapter/s with copyright, contracts, licensing I felt were key areas though the whole book is a practical approach in your photo business. A consultation setup from your attorney and accountant will be much more dir. "A must have for photographers" according to Bob Carey. John Harrington has added so much information in his second edition that is relevant to the business climate of photography today. The new edition will be especially helpful to photojournalists who need to be prepared for the future in a changing profession. This needs to be on the bookshelf of every student and photographer. As a college professor, I require this book for all my upper level photo classes. It should be required reading for every student who wants to be a photographer. Harrington has provided a valuable insight at how to be successful in the busine
Chapter 29: Invoices, Purchase Orders, and Receipts. Chapter 9 Accounting: How We Do It Ourselves and What We Turn Over to an Accountant. Chapter 17 Resolving Slow- and Non-Paying Clients. Chapter 18 Letters, Letters, Letters: Writing Like a Professional Can Solve Many Problems. Chapter 21 Digital and Analog Asset Management: Leveraging Your Images to Their Maximum Potential. Chapter 5 Pricing Your Work to Stay in Business. Chapter 27: Why License Your Work? Chapter 28: Model Releases and Trademark Releases. Part III Legal Issues. Chapter 7 Whos Paying Your Salary and 401K? Chapter 8 Insurance: Why Its Not Just Health-Related, and How You Should Protect Yourself. Chapter 13 Negotiations: Signing Up or Saying No. Chapter 12 Contracts for Weddings and Rites of Passage. Part V The