Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
| Author | : | |
| Rating | : | 4.64 (677 Votes) |
| Asin | : | B01C37VTAW |
| Format Type | : | |
| Number of Pages | : | 511 Pages |
| Publish Date | : | 2017-04-06 |
| Language | : | English |
DESCRIPTION:
It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. "Entrepreneurial success books are in no short supply, and this often leads to the same type of book being published over and over again by the same generic authors. Diehl, author of Brand Identity Breakthrough, a two-month standing bestseller."
A Valuable Book for new Entrepreneurs Gary La Court The title of this book is a misnomer. There is no "breakthrough" to be found here. Everything the book covers are basic, tried and true tenants of marketing and sales development that have been codified and refined over decades and, in some cases, generations. The important marketing building blocks of Positioning, Differentiation, Targ. One of the best business books of 2016 NATHAN ROSE Diehl has succeeded in creating a book which is a must for aspiring entrepreneurs, and those who are in business who want to take their success to the next level. All the sales tactics in the world won't work if your brand identity isn't clear, and this highly actionable book can show you how to do it.. Your guide to personal and business branding Mohit T The Brand is the essence of any venture. If not created smartly, it might not achieve the goals it intends to achieve.A successful brand always tells a unique story. Brand Identity Breakthrough by Gregory Diehl teaches you how you can create the branding essence for yourself and your company. It does not matter if you are an established
In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. This all builds up to one thing—brand identity. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn…•How to incorporate a unique selling proposition into your branding•The best methods for selling products to customers as a small business•How to use business storytelling to sell products in both physical and online marketplacesTable of ContentsSection I: Why Identity MattersChapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)Chapter 2: When Good Ideas FailChapter 3: Why Entrepreneurs Fail to See Their Own ValueChapter 4: Why Others Fail to See Your ValueSection II: Creating Your Brand IdentityChapter 5: Unc