Branding For Dummies
| Author | : | |
| Rating | : | 4.13 (838 Votes) |
| Asin | : | 111895808X |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2017-06-07 |
| Language | : | English |
DESCRIPTION:
Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.Includes tips and cautionary advice on social media and its impact on personal and business branding programsCovers balancing personal and business brand developmentReferences some of the major brand crises—and how to avoid making the same mistakesShows brand marketers how to create brands that match their employers' objectives while launching their own careersIf you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.. Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.
"Branding For Dummies is newly updated and covers everything from explaining that you likely have a brand (even if you think you don't) to branding in the digital age and using social media to engage with your customers. There are lists galore, including one to see if your brand is aging and in need of revitalizing and another to help you write a brand launch marketing plan." -Small Business Forum web
Five Stars LEN REDMON Helpful book. "Five Stars" according to Amazon Customer. This is a very helpful book and a great deal!. R. Osborn said Used as a text book, it's that good. I am teaching a branding class at York College of PA this spring, and this will be the text.