Crisis Communications: The Definitive Guide to Managing the Message (Business Books)
| Author | : | |
| Rating | : | 4.46 (900 Votes) |
| Asin | : | 0071799214 |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2017-06-01 |
| Language | : | English |
DESCRIPTION:
BCOM695 This is a review of Crisis Communication: The Definitive Guide to Managing the Message by Steven Fink. The target audience of the book is written for anyone who has the task or the possibility of being a crisis communicator; college students and people in the work force. The strengths of the book are that it is a well written and a clearly structured book, which gives actual examples of successes and failures in crisis communications. The weakness of the book is that it tends to ramble on about the Penn State scandal a bit too much. I recom. "Great Book for Learning What to do (and not do) in a Crisis" according to Gadi Wolfsfeld, Author. A wonderful book for those who want to learn how communication professionals should plan and execute successful strategies for dealing with a crisis. As Fink points out the question is not whether a company or a political candidate will face a crisis, the question is when. Fink has worked for many years in the field and his experience in dealing with so many cases is invaluable. I am using this book in a class I am teaching in strategic communication and it is written in a very systematic and enlightening matter. Highly recommended.. JSampson said Very informative!. As a newbie to crisis communications, I have learned so much through reading this book. Fink very clearly lays out the essential ingredients of crisis communications along with examples of how companies and organizations either blundered or excelled because of their crisis communications.
Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate The question is: ‘Is Steven Fink’s book one that busy executives ought to read?’ The answer is a resounding yes.”LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW. Skillfully managing the perception of the crisis determines the difference between a company’s life or death. The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company nee
Steven Fink is the President and founder of Lexicon Communications Corp. (CrisisManagement), the nation’s oldest and most experienced crisis management and crisis communications firm. In addition, he authored the bestselling Crisis Management, the first book ever written on the subject.
About the AuthorSteven Fink is the President and founder of Lexicon Communications Corp. (CrisisManagement), the nation’s oldest and most experienced crisis management and crisis communications firm. In addition, he authored the bestselling Crisis Management, the first book ever written on the subject.