Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
| Author | : | |
| Rating | : | 4.44 (705 Votes) |
| Asin | : | B01BWM41GS |
| Format Type | : | |
| Number of Pages | : | 369 Pages |
| Publish Date | : | 2017-09-10 |
| Language | : | English |
DESCRIPTION:
From the Inside FlapThe subscription business model is hot—from software to music to movies to diet programs—investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth, however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales. Additionally, this next-level tool doesn't stop at a singular perspective, but features authorial contributions from today's leading Customer Success practitioners who share their personal insights into the realities of f
Allan M. Lees said A Great Stimulus for Thought. Customer Success has become the industry buzzword du jour. In many cases, large corporations are simply renaming their Account Management function; in other cases companies are hiring a Customer Success Manager and assuming "job done."In reality, customer success is an evolving discipline and no one has all the answers - and even if they did, things are changing so rapidly that today's bes. Jeremey Donovan said The WHY and WHAT of Customer Success. In a nutshell, this book is based on the following premise: The ultimate goal of Customer Success is driving high lifetime value (LTV) via retention with upsell which is earned by proactively accelerating customers’ time-to-value in a way that creates attitudinal (emotional) loyalty.The book does a good job of covering the WHY and the WHAT of customer success. Specifically, there is . "Excellent book on exceeding your customer's expectations and building long term relationships" according to Scott J. Renna. This book is fantastic and really helped me see the bigger picture when it comes to the subscription-based economic revolution that we are a part of. It is a trend that had started a few years prior and will only continue to grow. People these days prefer to 'rent' their services versus own outright and it is incumbent on organizations to deliver a high quality customer experience to encou
In the world B.C. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. From the initial planning stages through execution, you'll have expert guidance to help you:Understand the context that led to the start of the Customer Success movementBuild a Customer Success strategy proven by the most competitive companies in the worldImplement an action p
NICK MEHTA is CEO of Gainsight, where he brings the right people together and puts them in the best position to win for customers, partners, employees, and their families. LINCOLN MURPHY is founder of Sixteen Ventures, a consultancy helping companies accelerate growth through Customer Success. He is the author of dozens of relevant blogs, contributed articles, and Customer Success University created by G