Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides)
| Author | : | |
| Rating | : | 4.79 (712 Votes) |
| Asin | : | 0124166903 |
| Format Type | : | paperback |
| Number of Pages | : | 254 Pages |
| Publish Date | : | 2017-02-27 |
| Language | : | English |
DESCRIPTION:
Prior to graduate school, Eric worked at uShip, the Austin-based marketplace for shipping services.Originally from Texas, Eric currently lives in Berlin. Eric joined Skype immediately out of graduate school and subsequently held marketing and strategy roles at Digital Chocolate and Wooga, where he is now the Head of Marketing. . In his spare time, Eric enjoys tra
"A Must Read for anyone in Mobile Gaming, User Acquisition, or Start-ups involved in Mobile" according to Garrett G.. Every once in a while a book comes along that perfectly encapsulates the ethos of our time. A book so remarkable, so sublime, so vivid and significantly poignant, that we have only but to stop, pause, and revel in the beauty of its' creation.Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, is one of those books.This is truly a seminal work by the author, one that, with radical zeal, distills down the prin. "The MOST in depth dig into the analysis of CRUCIAL freemium metrics" according to Mark S. Kasson. I received this book yesterday morning along with two others related to the field. We're preparing a freemium release and are looking for ways to see monetization of our non-game product through the eyes of a freemium game marketer.This book gives me a deep understanding of what we need to calculate and review from a statistical standpoint in order to perform a deep analysis of our user base. It is focused on the calculation and analyti. "The best user acquisition/digital marketing book out there." according to Eddie. Heard about Eric's work from a colleague, checked out his website and liked his work, so I ended up buying his book. This is probably the best user acquisition/ digital marketing book out there. He covers essential topics ranging from analytics, LTV, monetization, and growth in this book. Important details are never left out, while difficult topics have been made easy to understand. Every mobile app company should have a copy of his boo
Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.By reading Freemium Economics, you will:Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemiu
"Seufert’s book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data generated by users of the product, through all stages of development and usage, the author explains how you can optimize your implementation of the freemium model."--Data and Technology Today, May 27, 2014