How to Launch a Brand (2nd Edition): Your Step-By-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
| Author | : | |
| Rating | : | 4.97 (588 Votes) |
| Asin | : | 0989646130 |
| Format Type | : | paperback |
| Number of Pages | : | 509 Pages |
| Publish Date | : | 2016-04-27 |
| Language | : | English |
DESCRIPTION:
LVstruck said A must-read for new business owners and creatives. A must-read for new business owners or anyone who works in a creative field. While many creative jobs are focused greatly on tactics, How to Launch a Brand provides structure for understanding why we do what we do in creative fields and how those actions ladder back to company's greater . "Expert step-by-step branding guidance for entrepreneurs and startups" according to Amazon Customer. This book is my go-to branding reference when starting a new venture and the first one I recommend to other entrepreneurs who are doing the same. For those of us who don’t do branding full-time, the expert guidance and clear steps contained in this book are an invaluable resource w. Exactly what I wanted to know about Brand Development Harc Insightful and simple to understand; this book provided me a meaningful approach and thought process to Brand Development. Highly recommended for anyone looking to start a new company or to update an existing brand. As a serial entrepreneur, I wish I had this book a decade ago!
Geyrhalter has been published internationally by the likes of The Washington Post, Graphis and Communication Arts. Geyrhalter was born in Vienna, Austria and is a graduate of Art Center College of Design. At the age of 21, he became Creative Director at Insyght, developing corporate identity and collateral projects for pharmaceutical industry giants like Pfizer and Lilly. He later served as Creative Lead at Genex, an Adweek Top 50 Interactive Agency, overseeing the emergin
Murcek, Vice President Brand Strategy, ART.COM . "An insightful and process-driven book that provides tremendous value to entrepreneurs during the most crucial steps of their new business venture." - Ashish Soni, Founding Director, USC Viterbi Startup Garage "As a founder, I wish I had read this book prior to launching my business." - Customer Review "This is a must-read for serious entrepreneurs!" - James Iliff, Co-founder and Chief Creative Officer, Survios "Innovators everywhere will want to read this slim on size but hefty on a
This book will teach you how to launch your brand by design.In this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and--obviously, since you just launched a new offering--you have no legacy or advocates?The simple answer is by design. This book will guide you through the steps necessary to build a brand from the ground up: Step 1 (Chapter 1): Create a brand platform Step 2 (Chapter 2): Devise a brand name Step 3 (Chapter 3): Design your brand's identity Step 4 (Chapter 4): Craft your brand