Insanely Simple: The Obsession That Drives Apple's Success
| Author | : | |
| Rating | : | 4.12 (790 Votes) |
| Asin | : | 1591846218 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2015-06-11 |
| Language | : | English |
DESCRIPTION:
Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac. This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master
“Insanely Simple…” was recommended to me as a complimentary reading Jason Wadas As a current student at the University of Baltimore enrolled in its Entrepreneurial Experience course, “Insanely Simple…” was recommended to me as a complimentary reading. After reading, it was clear to see why as this book gives good insight into how Apple revolutionized its industry as well as influencing countless others with its model of simplicity. Each chapter breakdowns a point in Apple. Nakia Brown said Simple, electric narrative. Insanely Simple reads as a vibrant, narrative modern business book. A book that is white and glassy. A book that is large and iconic. Positioning complexity as the villain of success, Segall focuses on the importance of simplicity. Segall's admiration of Jobs cannot be understated. Job’s influence on Segall supports many philosophies he proposes and is the source of his many patterns of thought. At the sam. Maria D. said UB Student: Insanely Simple. I am a University of Baltimore Student and I read “Insanely Simple: The Obsession That Drives Apple’s Success” by Ken Segall for a Class Assignment. Segall, an advertising executive, shares his personal experiences as he watched Steve Jobs build a company around the idea of simplicity. Steve Jobs believed simplicity returned the best results, and you see through these untold stories that he did
KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. . Segall has also served as agency creative director for IBM, Intel, Dell, and BMW. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part of apple’s most popular products
His recounting of high-level meetings, ad campaigns, and product-naming sessions reveals much about how Jobs’ unyielding, brutally honest approach pushed aside rivals, teams of lawyers, and everyone else who said it couldn’t be done to remake Apple into one of the most admired and valuable companies in the world. From Booklist Segall worked with Steve Jobs for 12 years, as creative director at Apple and NeXT Computer, and also spent time as agency global creative director at Dell, IBM, Intel, and BMW. --David Siegfried . Segall contrasts this Apple mind-set with those of companies like Dell, Intel, and Microsoft, where complexity and a dizzying array of product choices only serve to confuse and distract customers. His close working relationship with Jobs allows him to provide insight into how Jobs’ obsession with simplicity became the driving force that informs