Keep It Simple: The Early Design Years of Apple
| Author | : | |
| Rating | : | 4.56 (786 Votes) |
| Asin | : | 3897904071 |
| Format Type | : | paperback |
| Number of Pages | : | 296 Pages |
| Publish Date | : | 2017-08-18 |
| Language | : | English |
DESCRIPTION:
Esslinger sparked a design revolution when he founded the company in his native Germany, around the guiding principle 'form follows emotion'. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's Trinitron television, Lufthansa's brand and fleet image, Disney's Cruise Lines and Consumer Electronics, and Louis Vuitton's brand aesthetic.His designs are in t
The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. Professionals everywhere want to be like him - or want their company to succeed like Apple - so they compulsively absorb accounts of his work, hoping to find the magic recipe. For those readers this book is a first, because it tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model.This book is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about.Here is the story of the most amazing creative jou
He worked directly with Steve Jobs to establish a “design language” that was used on the Macintosh line of computers for over a decade. (Christopher Mims Quartz, September 12, 2013)Keep It Simple is filled with prototypes and drawings in the “Snow White” style, as well as many familiar finished designs We need to give credit to Mr. Hartmut Esslinger knows a thing or two about industrial design and what it’s done for Apple. (John Maeda The Wall Street Journal, December 14, 2013) . Esslinge
"A fantastic, honest and frank book about the creation of today's Apple" according to David Fradin. I was a product manager and Apple /// Business Unit Manager during the period Hartmut covers in this superior read. Start-ups, innovators, product managers and all product leaders can learn exactly what they must do to be successful over the long term. Anybody writing about Apple and Steve Jobs must read this book. It corrects some of the myths we have all heard about. It reflects everythin. Recommend! Fans of Apple and it's product designs will treasure this book. Esslinger stakes his rightful claim to his role in Apple's product designs. He details "behind the scenes" relating to his work with Steve and Apple, Inc. His style is matter of fact and creditable. While I read it in one sitting, this book will serve as a history and design reference book I go back to. He included dozens of fu. Purchase went well and item arrived fast, all as Purchase went well and item arrived fast, all as expected!I'm leaving 5 stars but I'm not paid for this nor do I get items for free.