Matchmakers: The New Economics of Multisided Platforms
| Author | : | |
| Rating | : | 4.15 (648 Votes) |
| Asin | : | 1633691721 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2016-12-20 |
| Language | : | English |
DESCRIPTION:
These include Airbnb and Uber. Lower down the market capitalization charts are many Ian Mann Multisided platforms which the authors aptly refer to as ‘matchmakers’, have created huge value for society, and enormous fortunes for their entrepreneurs and shareholders. Of the five most valuable companies in the world last year, three are using the matchmaker business model: Apple, Google, and Microsoft. Of the ten start-ups w. Tony Smith said The book is surprisingly easy to read. Matchmakers should be required for any entrepreneur or VC for that matter. Far too often, the failure of a company looking to launch a new market platform is written off as just another example of "marketplaces are tough". This book give you a solid framework for understand why they are difficult but also why they can be so valuable. The book. "The Platform Economy" according to J. M Schwartz. Fantastic and accessible read for anyone interested in learning about the differentiated business case for a platform and how platform business are changing our economy. Good explanation of the the key considerations for anyone looking to start a multi-sided platform.
Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.Whether you’re a
It is an important and provocative read.” CHOICE, the publication of the American Library AssociationADVANCE PRAISE for Matchmakers:Reed Hastings, founder and CEO, NetflixMatchmakers sheds light on some of the most important businesses driving the global economy. Summers, Charles W. It’s not only full of great stories like the rise of M-PESA, it’s also a practical guide to getting your platform business off the ground. If the people behind Apple Pay had this book to read, maybe they would have started differently.”Gary Katz, President and CEO, International Securities Exchange This book provided me, as a cofounder of the International Securities Exchange, with a different lens through which