Org Design for Design Orgs: Building and Managing In-House Design Teams
| Author | : | |
| Rating | : | 4.90 (832 Votes) |
| Asin | : | 1491938404 |
| Format Type | : | paperback |
| Number of Pages | : | 198 Pages |
| Publish Date | : | 2013-04-22 |
| Language | : | English |
DESCRIPTION:
Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development.Peter's personal blog, peterme, and his essays for Adaptive Path demonstrate his unique ability to foresee what's coming next in information architecture, organizational change, and product strategy. For more than si
David W. Gray said Case for change plus an actionable change plan.. A thorough and readable treatise on the importance of design to today's organizations as well as a practical, actionable guide to implementation. Case for change plus change plan. What else do you need? Nothing but action!. Fantastic useful and usable book for execs and practicioners Josh O Most business books contain a nugget or two of knowledge surrounded by two-three hundred pages of fluff. This is not one of those books. Peter provides a strong high-level argument for making design the center of your organization, then dives into exactly how to do so, covering everything from team organization to reporting structure, to day-to-day management advice. Whether you're in the weeds as a design practitioner or team leader or an executive at an organization that wants to be design-centric, you'll find value in this book.. "Five Stars" according to Victor M. Sirotek. Unexpectedly helpful and solid book.
Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development.Peter's personal blog, peterme, and his essays for Adaptive Path demonstrate his unique ability to foresee what's coming next in information architecture, organizational change, and product strategy. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. He has the perhaps dubious distinction of coining th
This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.You’ll discover:Why design’s role has evolved in the digital ageHow to infuse design into every product and service experienceThe 12 qualities of effective design organizationsHow to structure your design team through a Centralized PartnershipDesign team roles and evolutionThe process of recruiting and hiring designersHow to manage your design team and promote professional growth. Design has become the key lin