Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (Business Skills and Development)
| Author | : | |
| Rating | : | 4.33 (782 Votes) |
| Asin | : | 0071752854 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2014-07-23 |
| Language | : | English |
DESCRIPTION:
Then, closing is easy.PITCH ANYTHING is a fast-paced narrative packed with crystal clear examples illustrating the unique S.T.R.O.N.G. Method, you will discover that PITCH ANYTHING gives you a common vocabulary in identifying hurdles that might keep you from getting your next deal. And getting attention isn’t a technical or business skill; it’s become social skill.. Your marketplace is more crowded than ever. If you can’t get and keep your target’s attention, then it doesn’t matter how well you present the information about your product or deal. Used together, they give you complete control over the pitch process.IF YOU’RE THE FRONT MAN, THE PERSON WHO HAS TO PIT
According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. "Better method, more money," Klaff says. Success is dependent on the method you use, not how hard you try. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. With this information, you'll remain in complete control of every stage of the pitch process.Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:Setting the FrameTe
Necessary business reading! D. Bratman Oren Klaff did a great job in this book explaining how the human brain works and how people perceive your message. He delivers a framework on how to shape your message for your audience and how to be persuasive in your pitch. All based on research how your brain works. Although he has a background in finance, this approach is highly applicable for other industries where pitching is needed, such as advertising. I read this book on a flight to Denver (to see the band Phish!) and thought about the methods . Great read - my notes are below I took these notes while reading Pitch Anything. It's a great book and there's more to it than I share here. A recommended buy.Basics:-Good pitching depends on method. It can be learned.-Pitches are sent from the modern - and smart - part of the brain, the neocortex. But they are received by the old "croc brain."-This is not numbered based selling or being pushy. Both sides should leave happy and not feel like they were used or tricked.-Keep it fun. Once the power shifts take control and direct conversa. This is the missing piece of the puzzle I highly recommend this book for anyone who feels they aren't yet getting the level of recognition and respect that their talents and hard work deserve.Even as someone who's been studying business leadership, sales and marketing for many years, there were some fresh new insights here that I hadn't heard elsewhere. My #1 takeaway was realizing that there were certain small things I had been doing and saying - like how I worded emails - that were causing me to "beta trap" myself without even being aware o