Success in Africa: CEO Insights from a Continent on the Rise
| Author | : | |
| Rating | : | 4.70 (962 Votes) |
| Asin | : | B00EN16I44 |
| Format Type | : | |
| Number of Pages | : | 343 Pages |
| Publish Date | : | 2018-02-08 |
| Language | : | English |
DESCRIPTION:
In an era of slowing growth, Africa is home to a trillion-dollar, resource-rich economy, and six of the ten fastest growing markets in the world. With twenty years of experience in frontier markets, including a decade working in Africa, author Jonathan Berman engages with top business leaders on the vast opportunities and challenges of the continent. These stories of growth, technology, and tradition bring life to one of the most important stories of the global economy: a successful Africa.The CEOs of General Electric, The Coca Cola Company, and Tullow Oil join Africa's leading CEOs to share insights on what wins in
His clients include global leaders in oil, gas, mining, infrastructure, healthcare, and consumer goods, as well as governments and investors active in these sectors. Jonathan’s views have appeared in The New York Times, The Wall Street Journal, and Harvard Business Review, where he writes a monthly blog. He is based in New York and Was
Despite his worthy message, the book is not helped by the author's self-conscious, awkward tone. There are more than 150 billion companies in Africa, and more than 500 with annual sales of million. From Publishers Weekly As strategy consultant Berman explains in his first book, the 54 countries on the African continent contain six of the 10 fastest-growing markets in the world, and 60% of the world's future farming potential. (Sept.) . Berman is most effective when he identifies the massive perception problem that Africa faces, but he fails to make a convincing argument that global companies should be working harder to identify these opportunities. Here, Berman, who has lived and worked in Asia and worked in Africa, informs readers about perspectives on Africa, who works there (including budding CEOs), and why. Berman touches on ways to address these needs in terms of understanding the different countries and languages, parsing out governance, creating new infrastruc
Benedict Simwero Wandera said Definitely Worth it for Africa Business Developers. A good way of showing the potential of Africa is not limited to Natural resources and is ready to play in the field of business and Enterprise borrowing from experiences of other continents.Though I would have preferred to hear other voices from across the continent apart from the few East Africans- Kenyans, a couple of West Africans,a few North Africans , one or two Central and Southern Africans on the African side featured, but I am sure it will be more appreciated by the American and European audience as is.The insight on bridging the gaps that business has to play in the. Valuable to any organization trying to succeed in Africa Reid Wegner The subtitle is an exactly accurate description of the contents. The format is kind of like an instruction manual. The main gist is that what works elsewhere will not necessarily work in Africa, and that success in Africa requires regionally and culturally specific strategies. That alone sounds obvious and mundane, but the book moves beyond generalizations and offers many first-hand reflections from the CEOs of multinationals, almost like a collection of miniature case studies to illustrate each chapter heading. The focus is on large multinationals, but the insights are appl. Thanks Rama Salim Richa Good book