The 4 Billion Dollar Tweet
| Author | : | |
| Rating | : | 4.18 (687 Votes) |
| Asin | : | 0692846719 |
| Format Type | : | paperback |
| Number of Pages | : | 136 Pages |
| Publish Date | : | 2017-11-07 |
| Language | : | English |
DESCRIPTION:
Company leadership was silent on social media, unwilling or unable to respond.For leaders, the question is no longer can you afford to be on social media, but can you afford not to. The culprit? 140 characters. A Tweet from Donald Trump sent stock into a tailspin. In this pithy primer, Hootsuite CEO Ryan Holmes offers busy leaders a pocket guide to social media. But it might just cost you a few billion dollars not to.. It s no exaggeration to say the future of your company may depend on knowing how, when and why to use your social platforms. For many business leaders, social media is an afterthought or something left to others: a big mistake in this brave new media world where social platforms can change fortunes.Take Lockheed Martin, whose stock plunged nearly $4 billion in a single day. With quotable, bite-size content including case studies, statistics and graphs, the mind behind the world s most widely used social management platform provides practical ideas to get results.Ideal for leaders looking to expand their connections with customers and employees, avert crisis and fuel growth, The 4 Billion Dollar Tweet offers an accessible introduction to leadership communication through social media.It can take just a few minutes to get up to speed
Holmes ranks as one of the top 20 global Influencers on LinkedIn and a leading CEO influencer on Facebook and Twitter. Through his foundation, The Next Big Thing, he also offers fellowships and mentoring to tomorrow s brightest entrepreneurs. As CEO he has helped to grow Hootsuite into the world s most widely used social relationship platform, with 15-million-plus users, including more than 800 Fortune 1000 companies.Holmes is an active investor and advisor, whose Maple Syrup Mafia syndicate is dedicated to accelerating Canadian startups. His insights are shared in publications such as Fortune, Fast
As CEO he has helped to grow Hootsuite into the world s most widely used social relationship platform, with 15-million-plus users, including more than 800 Fortune 1000 companies.Holmes is an active investor and advisor, whose Maple Syrup Mafia syndicate is dedicated to accelerating Canadian startups. His insights are shared in publications such as Fortune, Fast Company and the Wall Street Journal. . A future enthusiast (w
A visual guide to succeeding on social media as a company leader Brian Honigman Whether you’re a small business owner, department head or an executive at a Fortune 500, there’s undeniable value in being active as a leader on social argues author Ryan Holmes. His highly visual guide acts as a take action road map that a leader with any background could use to learn why social media matters for them and how to start taking action on these platforms.Here are three reasons why the 4 Billion Dollar Tweet is a worthwhile read:1) The guide serves two audiences: marketers and business leaders. There are many books available today that teach marketers how to better utilize social me. Basically a presentation that adds very little value. Daniel Rosenbluth First of all it is hard to read. The font is too small and cannot be enlarged. For someone claiming to be a social media expert, trying to convince the "older" crowd to get on board with social media, the quality of this presentation leave something to be desired.Tried it on multiple devices, looks hard to read on all.In terms of content, I did not get any new insight. Claiming to get you started is a oversell.Wasted my money, and more importantly my time.. Brilliant Book Dan E. Today's day and age in social media means years of work can be destroyed with one flippant tweet. If you are a business leader, please invest in this book as it won't disappoint. Nice visuals as well make the complexity of social media easy to understand.