The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business
| Author | : | |
| Rating | : | 4.58 (660 Votes) |
| Asin | : | 0692875131 |
| Format Type | : | paperback |
| Number of Pages | : | 216 Pages |
| Publish Date | : | 2015-05-27 |
| Language | : | English |
DESCRIPTION:
. He is a frequent commentator and contributor on pricing strategy issues to the media including Bloomberg Business Television, CNBC, Fox Business News, Today Show, National Public Radio, New York Times, Wall Street Journal, and BusinessWeek.Rafi was born in Milwaukee and raised in Cincinnati. About the AuthorRafi Mohammed has been working on pricing issues for over 25 years. He also holds the title of Batten Fellow at the University of Virginia's Darden Graduate School of Business.Rafi is the author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow and has written over 80 digital articles on innovative pricing strategies for the Harvard Business Review. He is an avid Bruce Springsteen fan. He is an economics graduate of Boston
“Pricing products and services is one of the most crucial, and difficult, decisions that an entrepreneur will make…he (Mohammed) finds psychological and macroeconomic rules to help readers set prices effectively as they enter the marketplace.” Forbes Testimonials“A lighthearted, anecdotal, but theoretically sophisticated primer on pricing, highly personal and readable, with abundant illustrations.” Alfred E. Kahn, Robert Julius Thorne Professor of Political Economy, Emeritus, at Cornell University, and former chairma
The Art of Pricing is an absolute must read for Bryan W. Meng The Art of Pricing is an absolute must read for anyone who is seeking to learn how to price their goods or services in a manner that isboth competitive and profitable. I believe Rafi is the foremost expert on pricing of our age, and I have used this book as a referencepoint for my company's pricing philosophy since it was published. I have given copies out to every CEO I know!Bryan MengHunt Brothers Pizza
He is an economics graduate of Boston University, the London School of Economics & Political Science, and Cornell University (Ph.D.). He is the founder of Culture of Profit, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategies. He is an avid Bruce Springsteen fan. He also holds the title of Batten Fellow at