The Four Steps to the Epiphany
| Author | : | |
| Rating | : | 4.86 (685 Votes) |
| Asin | : | 0989200507 |
| Format Type | : | paperback |
| Number of Pages | : | 370 Pages |
| Publish Date | : | 2014-07-04 |
| Language | : | English |
DESCRIPTION:
. Steve Blank is an entrepreneur, business strategist, and retired marketing executive in Silicon Valley. The breath of his experience makes him a sought-after board member, advisor and speaker. He has been involved in numerous startups and established companies, in operational roles running the gamut from CEO to VP of marketing. In the classroom, his ideas, methodologies, and prin
Novel and methodical approach to startups! The book is good and interesting. Steve gets all his experience on the table, and makes a wonderful case for "Customer development" and "Product development" going in parallel. I have been through a launch of a product, and much of what he mentions in the book have also been my reasons for failure - and that's truly insightful! Many of the situations in the book has had happened in my case - primarily because we've been majorly "product development"- centric and worked on "customer development" after the product had reached the MVP state - when we figured out that things don't work the way custom. Robert Morris said Here is "a radical reexamination of the entire new product introduction process"and almost everything that precedes it. Note: The review that follows is of the Third Edition, published in "Here is "a radical reexamination of the entire new product introduction process"and almost everything that precedes it" according to Robert Morris. Note: The review that follows is of the Third Edition, published in 2007.In this volume, Steven Gary Blank introduces and then explains in thorough detail the "Customer Development" model, one that he characterizes as "a paradox because it is followed by successful startups, yet has been articulated by no one [other than Blank, prior to its initial publication in 2005]. Its basic propositions are the antithesis of common wisdom yet they are followed by those who achieve success. It is the path that is hidden in plain sight." In fact, Blank insists that what he offers is a "better way to manage st. 007.In this volume, Steven Gary Blank introduces and then explains in thorough detail the "Customer Development" model, one that he characterizes as "a paradox because it is followed by successful startups, yet has been articulated by no one [other than Blank, prior to its initial publication in "Here is "a radical reexamination of the entire new product introduction process"and almost everything that precedes it" according to Robert Morris. Note: The review that follows is of the Third Edition, published in 2007.In this volume, Steven Gary Blank introduces and then explains in thorough detail the "Customer Development" model, one that he characterizes as "a paradox because it is followed by successful startups, yet has been articulated by no one [other than Blank, prior to its initial publication in 2005]. Its basic propositions are the antithesis of common wisdom yet they are followed by those who achieve success. It is the path that is hidden in plain sight." In fact, Blank insists that what he offers is a "better way to manage st. 005]. Its basic propositions are the antithesis of common wisdom yet they are followed by those who achieve success. It is the path that is hidden in plain sight." In fact, Blank insists that what he offers is a "better way to manage st. "A Must Read Book to anyone who want to learn Customer Development and Lean Start Up" according to GilS. An excellent introduction to anyone who wants to implement the Customer Development and Lean Startup. The book clearly explain the theory and the incentive for it. Next, you will be able start practicing with companion (and more practical) books such business model generation (the canvas model), the The Startup Owner's Manual. my recommendation is also to find mentor on this area. Enjoy the book.
It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how t
a book that all technology entrepreneurs will actually want to read. Blank peppers his narrative with many concrete, realworld examples.; --TechComm The Technology Journal of Technology Commercialization Aug-Sept 2005