Unlabel: Selling You Without Selling Out
| Author | : | |
| Rating | : | 4.72 (576 Votes) |
| Asin | : | 1451685319 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2018-02-25 |
| Language | : | English |
DESCRIPTION:
and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.With Unlabel, you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future.Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.. From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formul
I’ve built brands that people literally tattoo on their bodies, which is “branding” in the truest sense. My brand is Marc Eck. Not “un” as in the nihilist or negative sense of the prefix, but in the “refuse” sense of the meaning. You too are a brand. But the most important brand that I built was me, the personal brand that’s from my guts to the skin (4).My philosophy is simple: unlabel. I’ve built skate brands, hip-hop brands, magazine and video game brands. Peel off their labels. Whether you like it or not. Find your swoosh, your Apple, your
Palm Fronds Scott Thrift Half way through the Kindle edition and I am already deeply grateful for the insights I've gleaned so far from Mr. Ecko's Unlabel.What I've been able to see through Marc's eyes is invaluable. There is a real sense of history at play here that fortifies the designers focus on authenticity.From drawing up 'Vote for Me' flyers to become the student body president in high school to the advanced maneuvers of 'velvet roping' an empty tra. "Wish This Book Would Have Been Around When I Was 20" according to Tonya A. Ratliff-garrison. This book couldn't have come at a better time in my life.On October Wish This Book Would Have Been Around When I Was 20 This book couldn't have come at a better time in my life.On October 3, 2013, I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation where an insecure boss stole my brainchild as his own.I felt exploited, as if I was used only for my innovative and creative brain. Wham, bam, thank. , 201Wish This Book Would Have Been Around When I Was 20 This book couldn't have come at a better time in my life.On October 3, 2013, I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation where an insecure boss stole my brainchild as his own.I felt exploited, as if I was used only for my innovative and creative brain. Wham, bam, thank. , I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation where an insecure boss stole my brainchild as his own.I felt exploited, as if I was used only for my innovative and creative brain. Wham, bam, thank. "Marc ecko shows you his guts in this book" according to Good Nomad. I never really wore Ecko stuff growing up.I actually never knew who Marc Ecko really was until I read this book.This book was an entertaining look into what it took to get to where he is today.I appreciated how he also gave a fair share of the text to the failures he experienced throughout his career.After reading this book I gotta give the man some respect for building the brand.If you are thinking of starting your own clothing br