Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
| Author | : | |
| Rating | : | 4.72 (814 Votes) |
| Asin | : | B000H9HPL6 |
| Format Type | : | |
| Number of Pages | : | 180 Pages |
| Publish Date | : | 2017-11-30 |
| Language | : | English |
DESCRIPTION:
In an audiobook that challenges everything you thought you knew, W. Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: · Reconstruct market boundaries · Focus on the big picture · Reach beyond existing demand · Get the strategic sequ
"Bit theoretical and sometimes boring "just-ok" book on strategy" according to Bas Vodde. I had high expectations of "Blue Ocean Strategy". The book never came recommended, but it has been a business best-seller though I'm not quite sure whether that says anything about the quality of a book. I have to say that the book isn't bad but it wasn't very fantastic either. It had its good moments (earlier chapters) but also its bad moments (when it becomes too much like a recipe).Blue ocean strategy is about creating an organizational strategy that is not based on the competition but based on finding a new market. The book consists of three parts: 1) Overview, 2) Formulating a strategy, Bit theoretical and sometimes boring "just-ok" book on strategy I had high expectations of "Blue Ocean Strategy". The book never came recommended, but it has been a business best-seller though I'm not quite sure whether that says anything about the quality of a book. I have to say that the book isn't bad but it wasn't very fantastic either. It had its good moments (earlier chapters) but also its bad moments (when it becomes too much like a recipe).Blue ocean strategy is about creating an organizational strategy that is not based on the competition but based on finding a new market. The book consists of three parts: 1) Overview, 2) Formulating a strategy, 3) Executing the strategy.The first part de. ) Executing the strategy.The first part de. Creating a Leap in Value! Below are key excerpts that I found particularly insightful:1- "Blue oceans, in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. Although some blue oceans are created well beyond existing industry boundaries, most are created from within red oceans by expanding existing industry boundaries, as Cirque du Soleil did. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set."2- "However, there is little practical guidance on how to create them. Without analytic frameworks to create blue oceans and principles to effectively manage risk, . We all want it - the theory is great. Now the Practise Jim Estill I recently listened to, "Blue Ocean Strategy - How to create uncontested market space and make the competition irrelevant" by Chan Kim and Renee Mauborgne. The title really tells it all. The book talks about creating uncontested market space on the theory that contested market space is very difficult to make money on. It is now one of my favourite books.There is no such thing as riskless strategy. Strategy always has to involve both opportunity and risk but the present playing field is dramatically unbalanced in favour of tools and analytical frameworks exceeded in existing businesses. As long as this remains true, existing businesses