Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
| Author | : | |
| Rating | : | 4.97 (748 Votes) |
| Asin | : | B011IT59WU |
| Format Type | : | |
| Number of Pages | : | 271 Pages |
| Publish Date | : | 2016-08-31 |
| Language | : | English |
DESCRIPTION:
Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. “This is a transformative work, a beautifully written book that will forever change the way you see the world. A lot of copies.” (Seth Godin, author of Linchpin)“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” (Tom Peters, author of In Search of Excellence)“Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” (Alan Webber, author of Rules of Thumb)“When
She began to see specific and interesting patterns that all centered on one element: fascination.Fascination is the most powerful way to capture an audience and influence behavior. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:• Which brand of frozen peas you pick in the case• Which city, neighborhood, and house you choose• Which profession and company you join• Where you go on vacation• Which book you buy off the shelfStructured around
Focus on YOU and fascinate the world. This books is for you to OWN YOUR PERSONAL BRAND and be magnetic Pegine Trying to read their minds? Let that go! Make it all about being your most authentic self so that you are magnetic and attract the kind of people, opportunities and support you deserve, want and can leverage. You don't have to read their minds. Let them 'feel your power and presence". Be magnetic. You are your own brand - whether you know it or not. Sally's book gives you the tools, clarity and positioning to OWN YOUR BRAND. To be able to communicate to others in such a way that you feel amazing about y. Sheri D. Dresser said This book is a fascinating read of Sally Hogshead's amazing experiences that have shaped the information and research within. This book is a fascinating read of Sally Hogshead's amazing experiences that have shaped the information and research within it. It is a well-written and thought out story as well as an impactful reference book that is a fun read and is easy apply to any situation. I have learned how to determine what my brand should be for my business clients and market (Trust), using the easy mix-and-match Brand Fascination System she has researched and developed. There are different languages and advantages I can sel. My Brand is INNOVATION! Now I have a map to follow! I just made it to Part II and I am completely hooked! I was trying to make a major decision on what to put on a banner for a trade show and after reading Part I I know just what to do. BE DIFFERENT! Now I have no fear of going to the unknown with an edgy promotion. I took the Brand Fascination test and it changed everything for me. I had been going in the right direction but now I have the works! That profile is printed out and now in my note book to keep with me so I can read it and use it. Highly reco
Starting out as one of the most award-winning advertising writers in the country, she opened her own ad agency by twenty-seven and is today a world-renowned brand consultant and speaker, leading keynotes for such companies as Starbucks and Microsoft. Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, partners, and employees. Hogshead and her