Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
| Author | : | |
| Rating | : | 4.39 (897 Votes) |
| Asin | : | 0137150695 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2016-01-20 |
| Language | : | English |
DESCRIPTION:
"I'm sure it was an excellent source of information seven years ago" according to shopper. This was a required textbook for a graduate level course, wish I could return it! After reading the first I'm sure it was an excellent source of information seven years ago shopper This was a required textbook for a graduate level course, wish I could return it! After reading the first 4 chapters I realize this book was first published in 2009- absolutely outdated by 2016. I'm sure it was an excellent source of information seven years ago. Although there are some good tips/tactics on communications and PR in general in this book, at this point in time much of the content is outdated. The a. chapters I realize this book was first published in 2009- absolutely outdated by 2016. I'm sure it was an excellent source of information seven years ago. Although there are some good tips/tactics on communications and PR in general in this book, at this point in time much of the content is outdated. The a. Everything you wanted to know about Public Relations but were NOT afraid to ask In the course of taking public relations classes for about seven years now - from my first Introduction to Public Relations course at the University of Florida to going on for my Masters in Strategic Public Relations at USC, to now taking PR Strategies, Crisis Communications, and PR Management (Theory) at the University of Tennessee. In every class, we would of course be using a classic PR textbook, or we would . Excluding The Non-Tech Public There is a lot of "why" but very little "how" in this book that bills itself as being about the transformation of the public relations industry brought about by Web 2.0. Page after page describes how social media are supposedly dictating new priorities and practices for PR professionals and their clients. While there is certainly much validity to the author's claims for the growing influence of social media, the
He currently blogs about the evolution and future of PR and marketing at PR 2.0 (briansolis), which is considered one of the most influential marketing blogs in the world. Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. One of the original thought leaders who paved the way for Social Media and
Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention."Paul Gillin, Author, "The New Influencers" and "Secrets of Social Media Marketing" "Putting the Public Back in Public Relations is an excellent read. You'll learn new ways to build the relationships that matter, and reach a new generation of influencersleverage platforms ranging from Twitter to Facebooktruly embed yourself in the communities that are shaping the future. What's wrong with PR--and how to fix itLeverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships, and supercharge its effectiveness Social Media PR--a complete primerBuild blogger relationships, reinvent the press release, and make social networks the hub of your online brands Why it's about sociology and anthropology--n
You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencersleverage platforms ranging from Twitter to Facebooktruly embed yourself in the communities that are shaping the future. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. That's the bad news. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. Drawing on their unparalleled experience making Social Media work for business, PR 2.0's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. Forget the "pitch": Yesterday's PR techniques just don't work anymore