Grinding It Out: The Making of McDonald's
| Author | : | |
| Rating | : | 4.37 (794 Votes) |
| Asin | : | 1250127505 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2014-09-15 |
| Language | : | English |
DESCRIPTION:
Within a decade he was a millionaire, and his odyssey is a classic success story!" --Philadelphia Sunday Bulletin. "Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it." --Tom Robbins, Esquire magazine"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc." --West Coast Review of Books"He was past fifty before he ever thought of getting into the fast food business
In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It OutFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. "He either enchants or antagonizes everyone he meets. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his
HE HAD IT HIS WAY A must read for all entrepreneurs. Certainly not as detailed as the biography written by Love, This autobiography of Ray Kroc is both entertaining and insightful. What he did prior to the inspiration of McDonalds across the world led up to this multi-national business of great impact and success. I think you will enjoy the insights from a man borne circa 1900 and how he was led to his position of prominence and wealth. I would read the autobiography first and then the biography written by Love secondly. This is a man who would not compromise the values of his employees nor. Read after watching the movie After watching The Founder I had to read it. I did, I loved it and wished there was more but there isn't. Its a short book thats Ray Kroc's version of his life so its very sanitized. You see very little warts here.In reality he jacked alot of people and supposedly made tons of enemies, much of it due to his alcoholism; but none of that is ever mentioned. Thats the bad part.But the good is getting to peak into the mind of a bonafide visionary. A true business genius. If your interested in the mechanics of what makes you successful as a businessman you will really enjoy this. More than just burgers! Ruben Hilerio Very interesting book, pretty much all the way to the end. I haven't yet seen the movie that is inspired from the book, but I'm sure if you love one than you'll surely appreciate the other. The best part about it is that the late Ray Kroc himself wrote this thing. It's very insightful to the start of the company (it was a rough beginning), following the many openings to cities all across the country, as well as throughout the world. He describes greatly his successes as well as his failures. I recommend this for a read.