Made to Stick
| Author | : | |
| Rating | : | 4.92 (701 Votes) |
| Asin | : | B000MGBNM6 |
| Format Type | : | |
| Number of Pages | : | 168 Pages |
| Publish Date | : | 2014-03-08 |
| Language | : | English |
DESCRIPTION:
Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.Made to Stick is a book that will transform the way you communicate ideas. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. It’s a fast-paced tour of success
Fun to read and solidly researched, this book deserves a wide readership. . (Jan. All rights reserved. 16)Copyright © Reed Business Information, a division of Reed Elsevier Inc. Throughout the book, sidebars show how bland messages can be made intriguing. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, e
"An easy-to-use formula on how to identify and create successful, “sticky” and transformative ideas." according to Dr. C.H.E. Sadaphal. Some ideas are very “sticky” meaning they are lasting, generative, and convey an important message. A classic example is: “Do onto others as you would have them do onto you.” In Made to Stick, Chip and Dan Heath explain why ideas stick, and provide the reader with a “sticky blueprint.”Essentially, sticky ideas are never a matter of . Good insight on the fact that what most of us JohnStrafer This is an interesting read on how to communicate in a way that is impact-full and memorable. Good insight on the fact that what most of us think we are communicating is not received in the way we think it will be by our audience. Some very unique thoughts on the downsides of "too much knowledge" getting in the way of our message. The book has established a formula of. readings for college courses have been dull and very slow paced Amazon Customer (Book) Made to Stick: Why Some Ideas Survive and Others DieMade to Stick is a true business classic that everyone should try to read by the end of his or her college career. This book was a required text for a marketing course that I took last semester. In the past, readings for college courses have been dull and very slow paced. For that reason, I initially did not w