Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)
| Author | : | |
| Rating | : | 4.30 (996 Votes) |
| Asin | : | B01DNVSLRG |
| Format Type | : | |
| Number of Pages | : | 350 Pages |
| Publish Date | : | 2015-04-10 |
| Language | : | English |
DESCRIPTION:
Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful.In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape.Understand the social science, physics, and economics of our desire to pursue activities like endurance sp
Business, Fitness, Trends in one book - an excellent read I am reading the kindle version and listening to the audible when I go for a run. I really enjoy the audio version. The prose seems suitable for audio and the narrator has a pleasant speaking voice.The story is very interesting, tracking the fitness trend as it relates to the financial indust. C. Kane said A gifted examination of the business of modern fitness - accessible and incisive story-telling. Recently on a leisurely 10k, I spotted a runner in grey, baggy sweatpants, reminding me of the sports gear of my youth. I was reflecting on the contrast between this man and my Lycra-clad friends who gather several times weekly for group runs, bike rides, and triathlon training. It seems like. Edward S Hadad said Five Stars. Sweat Equity is an illuminating tour through the burgeoning and diversifying world of fitness and the private equity driving it. If you are interested in either of these subjects, you will receive an instructive account certainly worth the read. If you happen to be interested in both subjects
If you re looking for a book that will expand your knowledge and understanding of the growth of endurance sport from a brand new perspective; you ll thoroughly enjoy this. We definitely enjoyed it! (Triradar, July 2016)