Marketing Analytics: Data-Driven Techniques with Microsoft Excel
| Author | : | |
| Rating | : | 4.29 (704 Votes) |
| Asin | : | 111837343X |
| Format Type | : | paperback |
| Number of Pages | : | 720 Pages |
| Publish Date | : | 2014-12-23 |
| Language | : | English |
DESCRIPTION:
To sharpen your marketing analytics, you just need this guide and Excel.This book will help you master many important marketing analytic concepts, including:Using Excel charts and functions to summarize marketing dataEstimating demand curves and using Solver to determine profit-maximizing pricing strategiesUsing cluster analysis for market segmentationDeveloping customized forecasting models that show you how your marketing mix impacts salesMeasuring the effectiveness of your advertising programUnderstanding the analytics underlying social networks an
Winston is John and Esther Reese chaired Professor of Decision Sciences at the Indiana University Kelley School of Business and will be a Visiting Professor at the Bauer College of Business at the University of Houston. He has also written numerous journal articles and a dozen books, and has developed two online courses for Harvard Business School.. He has won more t
"Not just another Excel analytics book, this one is well worth the price." according to David L. Parnell. My masters degree has moss growing on it and I am just a nuts and bolts operations analyst.so I have seen many books titled as "analytics" texts when in fact they were mere rewrites of applied statistics or just "also ran" Excel recaps. Some Excel analytics books are really VBA biased programming books or discussions built around SQL Server topics, and they certainly have their place. But "Marketing Analytics" has maintained its focus as a syn. It is a good mix of Excel capabilities and Marketing/Economic concepts It is a good mix of Excel capabilities and Marketing/Economic concepts, however Wayne has a tendency to dive directly into equations of how to calculate a concept without fully providing additional information that is needed. This makes it a bit hard to conceptualize what he is trying to say unless you have pre existing knowledge of the subject. It is a very good tactical book and I would recommend it as a very strong supplement to Analyst and. It's Much Needed Material It's not easy wading through the concepts, but its definitely worth it. The exercises are interesting and challenging, and if you do it right you'll internalize the material. I have some of his other Excel manuals and as a marketer, this one is easily my favorite. The only downside is the author skipping past some procedural details that I have now become prepared for; basically, if you look at the exercise, think about how you will do it befo
Written by data analysis expert Wayne L. Helping tech-savvy marketers and data analysts solve real-world business problems with ExcelUsing data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results.Practical exercises in each chapter help you apply and reinforce techniques as you learn.Shows you how to perform sophisticated b