Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
| Author | : | |
| Rating | : | 4.73 (542 Votes) |
| Asin | : | 0312428251 |
| Format Type | : | paperback |
| Number of Pages | : | 448 Pages |
| Publish Date | : | 2014-08-06 |
| Language | : | English |
DESCRIPTION:
She is particularly strong on the ghostwriting of medical journal articles by advertising agencies. And former New York Times reporter Petersen details these deceptions with information that will be startling even to those who closely follow the news on big pharma. Her subtitle, How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs, is most effectively illustrated in a chapter detailing Parke-Davis's aggressive marketing of the epilepsy drug Neurontin for everything, in blatant disregard of regulations against promoting drugs for uses not approved by the FDA. But she ends with tough, sound suggestions for reforms to make the pharmaceutical industry honest and to protect consumers. (Mar.)Copyright © Reed Busines
Melody Petersen wrote about the pharmaceutical industry for four years as a reporter for The New York Times. She lives with her husband in Los Angeles.
In Our Daily Meds, journalist Melody Petersen connects the dots to show how subtle, far-reaching, and dangerous Big Pharma's powers have become.. Medicines can save lives, but the relentless promotion of these products has come at tremendous cost. They advertise prescription drugs at NASCAR races, on subways, and even in churches. More Americans are addicted to medications than cocaine. Prescription pills taken as directed are estimated to kill one American every five minutes. They invent diseases in order to sell the pills that "cure" them. And roads have become less safe as the over-medicated take to the wheel. They sway doctors by giving them resort vacatopms, gourmet meals, and fistfuls of cash. An "angrily illuminating" (The New York Times) exposé of Big Pharma's corrupting influence in America todayIn the last thirty years, pharmaceutical companies have seized control of American medicine by putting their
Great information about the pharmaceutical industry Amazon Customer This is an excellent book written by a person who was a journalist writing about the pharmaceutical industry for years then researching for several more years to inform readers about the collusion in the industry to medicate the world. OK, maybe that is a bit extreme. However, she does expose a lot about the industry operations, research (or lack of research), education, marketing, propaganda, etc.. Just confirms what I have suspected buster I have always been rather suspicious about all the medication being pushed and this book confirms it. Medicine is a wonderful necessary thing with serious illness but too many people want a pill for any hiccup in their life. I have been telling all my friends about this book and urging them to read it - yes, even my friends who are or have made a very good living as a drug rep.. Our Daily Meds Kenneth E. Sain As a pharmacist of over 50 years in practice, I found this book most revealing. Early on I was exposed to "detail men" from pharmaceutical firms. Their purpose was to contact physicians and furnish information about new products. Today, "detail men" are nearly all attractive women, fetching lunch, flowers and overwhelming quantities of drug samples and other inducements. The author of this book has researched her subject throughly and presents the industry in a true light. I would hope that the FDA and members of Congress would all read it and take it seriously.